DISCLOSURE: THIS MESSAGE MAY CONTAIN AN AFFILIATE LINK, MEANING I GET A SMALL COMMISSION IF YOU DECIDE TO MAKE A PURCHASE USING MY LINK AT NO ADDITIONAL COST TO YOU. PLEASE READ MY DISCLOSURE FOR MORE INFO. THIS IS NOT LEGAL OR FINANCIAL ADVICE.

Blogging is an incredible way to share your passions and expertise with the world. But it's not always easy. There are so many bloggers out there competing for readers, social shares, and, most importantly, dollars! It can be tough to stand out from the crowd when you're just starting up or trying to grow your blog into a successful business.

Some people want more success in their blogging careers, but they don't know what steps they need. Fortunately, this post has helpful advice to provide hope for those who seek increased success through blogging.

The blogosphere is constantly changing, and it hasn't always been easy for me to stay on top of everything. Anyone who's been a blogger for over a year knows how difficult it is sometimes to keep up with new marketing strategies, search engine optimization techniques, networking opportunities, blogging best practices, and professional development activities. All while trying to juggle blogging goals and managing time for family and friends. 

It's all very overwhelming at times… but not anymore. I now have my 1-hour weekend strategy implemented in my business. Every weekend I spend 1-hour working on my business, and I promise you, the results are remarkable. I can do more blog posts and tweet more with a solid marketing strategy to support my readers. I can spend more time networking with other bloggers and building my personal brand, and I can do the tasks that I don't like (like choosing a color scheme for my blog) in 1 simple hour.

Before we get started, make sure to sign up for the newsletter and get tons of tips and tricks to boost your blogging business.  

Blogging is a rewarding and profitable viable way to make money with little upfront capital. This article will cover how easy it is to get started and why becoming an excellent blogging business owner might be the perfect opportunity for you to reach financial freedom.

Marketing Solutions

To increase your brand awareness and make sales, you need to implement marketing strategies. Marketing is any activity that raises the visibility of a product or service and increases its potential for success. With all that being said, there are so many ways to get more people talking about what you have to offer – from social media posts and giveaway’s to testimonials. The key is finding what works best for you and then getting started! 

Leverage Social Media for Marketing

Social media is a way for businesses to reach out and connect with their customers. You can share your company's achievements or promote new products on social channels. Social media provides the perfect opportunity to start building relationships with potential clients you'll need to succeed!

Promote Products and Services

Promotion is a method of advertising that is designed to generate public awareness and interest. It is a process of enhancing the perceived value of goods or services through personal selling, which is the transfer of information from one party to another by verbal, written, or visual means.

The benefits of using social media to sell products and services are that it offers you an incredible opportunity to communicate directly with your potential customers quickly and cost-effectively. 

Social media platforms are an excellent strategy for generating leads due to their multiple options for conversion compared to other marketing channels.

Social media is a great cost-effective marketing opportunity for your business. It's easy to see that social media marketing is a critical component of every modern company's digital strategy, and the benefits are so immense they're worth exploring (Databox.com, DIYPhotograghy.net, SocialInsider.io). 

Automate Your Social Media

Social media automation is the process of using automated tools to improve your social media presence through content curation and scheduling social media posts in advance. Automation tools can help reduce the amount of time spent gathering posts last minute so you can spend more time growing your account by engaging with your audience. Still, it’s important not to rely on them too heavily, or else they'll lose their effectiveness. Some helpful automation tools include Recurpost and Later for managing multiple accounts – all available at a very affordable price point that won't break the bank! 

Boost Brand Awareness

The use of social media is booming, and it's not hard to see why. The world population has shown that over 50% use one form of social media or another, which leaves the door wide open for ways you can market your company on these platforms. In fact, 71% of people who had a positive experience with brands via their favorite online networks are more likely to purchase from those companies in the future!

Social media is a great way to connect with your followers, boost visibility and drive traffic.  Knowing how to use social media marketing can help you promote your blog posts, attract new readers and make more money.

Share your content effectively across the web with social media and blogs

Become a social media influencer in your niche by sharing all of your blog posts across multiple platforms. After all, there is no such thing as extra publicity, especially when you start a new business. 

The more you can go across platforms with your marketing efforts, the more likely it is for you to rack up traffic from various sources, which will help create a more consistent and more robust client base.

Share testimonials

Testimonials are a great way of making your audience your advertising partners. Potential customers trust testimonials much more than they will trust your own voice promoting your brand. 

An increasing number of testimonials will help your audience create a deeper emotional connection with your branding. 

Engage with your audience

The best part about blogging is that you get to build a community of like-minded people. When you nurture a community for your brand, you will increase customer loyalty, which can help you get more customers through word of mouth.

Engagement with your community goes beyond following. Start by responding to questions, comments, and relevant messages. Your community will know you are there to support and celebrate with them. Choose to nurture your community with authentic and on-brand engagement.

Track your email campaigns

Email tracking is the process of capturing data on open rates, times, and locations, as well as click-throughs on links and attachments. The best email trackers are ones that combine these things with a strong sense of confidence and positivity to make sure you're never missing out!

The bottom line is that email marketing can be an effective way to engage your customer base and keep them up-to-date on what’s happening with their favorite brands. But you need a strategy, the right tools for tracking success, and most importantly, patience.

Related Content: 5 EASY-TO-FOLLOW STEPS TO CREATE YOUR LANDING PAGE WITH CONVERTKIT: GREAT FOR NEWBIE BLOGGERS AND IN-PERSON ENTERTAINERS

Identify your target audience

A target audience can be defined in terms of company, location, language preference, ethnicity, and many more factors. To reach your target audience, you must first identify the habits and demographics of the audience you want to reach. Identifying the target audience for your blog allows you to create a plan of engagement and sales. Your blog’s content should be designed explicitly for the service of your target audience.

The best way to identify your target audience is by jumping on to social media platforms and identifying similar characteristics of people interested in your niche. To find your target audience join niche groups, follow campaigns and niche-related tags to group significant characteristics and behaviors within your target audience.

Related: HOW TO USE SOCIAL MEDIA MARKETING TACTICS TO GROW YOUR BUSINESS

Only when your content stays in line with what your audience expects can you retain the old readers and create a concrete marketing strategy to attract new ones. 

Apply a Pain-Agitation-Solution Strategy to Marketing

One of the tried-and-true formulas for copywriting that will help you empathize with and reassure customers is Problem, Agitate, Solution (PAS). The PAS formula helps communicate to your customer exactly what they’re feeling because it begins by articulating a problem before describing how an issue can be solved.

The benefits of using this kind of writing are reassurance when looking for solutions, awareness as related to their particular needs or problems from your product/service(s), relief in knowing there's hope on the horizon if one has been struggling with something long enough.

The layout of a blog post should be designed to engage the readers

A high percentage of your audience will skim over the copy for general information before reading it in its entirety. Some research found 70% of people stop reading after 3 paragraphs or fewer on average with anything else adding detail only if it is necessary to round out thoughts already expressed elsewhere. Emphasizing the top of your copy and adding less relevant information towards the end is a writing technique called “inverted pyramid.”

The inverted pyramid is a style of writing that starts with the most essential information in the beginning and then provides less relevant details as you go on. This structure allows readers to quickly understand what's going on in your story without having unnecessary facts bogging them down along the way (newbreedrevenue.com).

Using the inverted pyramid strategy can help writers know what to include in content for online readers. This helps avoid overlooked information and provides a format that will keep people reading until they reach critical points at the beginning of posts. 

Sales and Promotional Strategies

92% of customers say better access to information (e.g., online product reviews) has changed what they expect from companies. The good news is marketers can still earn attention with the right sales promotions–especially when those deals are personalized and exclusive!

A recent report showed that 65% of customers agree to receive personalized offers, and exclusive discounts have a significant or moderate influence on their loyalty; these short-term boosts also attract new diners who were previously unaware your organization existed.

Once customers are willing to take that first step and try your product, whether, through limited trial periods, discounts, or special offers, they'll be happy with the results and be willing to repeat purchases from you.

Offering a discount is one of the best ways to make customers happy, boost sales and move stock. Not only do 77% of shoppers say discounts can influence where they shop, but almost half (48%) admit that a discount has sped up their purchasing decisions before. Discounts can be used at any point in your customer journey, such as a limited-time online offer or seasonal/holiday promotion during the purchase process on-site; alternatively, you could consider offering an alternative such as a “nothing over $20” buy-one-get-one deal (salesforce.com).

Grow your email list

Your blog is a great way to start building your email list. You can use your blog posts as freebies that give the reader something of value in exchange for their contact info. Your blog readers are also likely your online customers, so it's just good business sense to collect their emails while they're on your site.  

To summarize, even into 2021, email list building continues to come out top of the most popular and effective marketing strategies.

A personal level with customers is where email marketing is unrivaled. Curated emails are guaranteed to drive repeat business for your eCommerce website.

While it's unattainable to grow an extensive list overnight, these three tips will help you get started in building a comprehensive mailing list of subscribers (Yieldify). 

Search Engine Optimization

Search engine optimization (SEO) is a process of improving your site to increase its visibility for relevant searches. Optimization will give your site better exposure and help attract prospects while increasing the likelihood that they convert into customers (searchengineland.com). To get the most out of your blog posts, you should optimize them for search engines by including relevant keywords and keyword phrases. Additionally, make sure to monitor Google Analytics to see which pages are driving traffic and sales.

Related Topics: HOW TO OPTIMIZE YOUR BLOGGING WEBSITE IN 2021

Optimize your images

Optimizing web images is a process of delivering high-quality images in the proper format, dimension, size, and resolution while keeping them to optimal file size. ShortPixel reduces image quality for smaller file sizes with no noticeable decrease in quality as perceived by humans. Lack of optimization can cause images to look pixelated or grainy on screens, making them less visible and not engaging with your customers (imagekit.io & kinsta.com).

Load times are essential for user experience and SEO. The faster the site, the easier it is for users and search engines to visit (and index) a page. Images can significantly impact load time as they take up lots of space when uploaded into your website, especially if you upload an image that's bigger than needed to display said image smaller within your web page design template. Think about resizing images before uploading them onto your website! (yoast.com)

Related: IVORY MIX- A BLOGGERS ONE-STOP FOR IMAGES, TEMPLATES, COURSES, AND MORE

Monitor Google Analytics

Google Analytics (GA) is a free website analytics dashboard that provides you with an abundance of insights about your site and its visitors. On GA, you can see where your visitors are coming from and how they interact with the content on your site; if they met their goals or not based on the company goal you set up for them to hit; it measures everything! 

With Google Analytics' help, you can identify which social media sites send back more traffic than others (socialmediaexaminer.com & blog.hootsuite.com).

Related Topics:  MARKET YOUR CONTENT WITH SOCIAL MEDIA and HOW TO WRITE A BLOG POST: A STEP-BY-STEP GUIDE FOR BLOGGING BUSINESS OWNERS

Website Maintenance

Website maintenance is a task that all businesses should be taking on. Whether you are a startup company looking for success or an established business, it’s essential to keep your website up-to-date and healthy so that you can maximize the potential of this digital marketing tool. One way to ensure this happens is by ensuring every page has easy navigation from top to bottom with clear links back to other pages within site. This will make it easier for visitors (and Google!) to find what they need when visiting your website (fingerprintmarketing.com). 

Related: HOW TO USE SOCIAL MEDIA MARKETING TACTICS TO GROW YOUR BUSINESS

When 30+ small changes add up to big success – Made with Moovly

Develop your website with user experience in mind

Creating a user experience strategy can help your business really hit the ground running! In fact, you may be able to increase conversion rates by as much as 400% with some careful UX planning. Many different things could potentially tip off users and stop them from converting on your site- outdated plug-ins, or if they're using mobile devices, for example. With consistent monitoring of these issues, however, it's easy to identify what might need tweaking, so people will want to convert more often than not!

Related: HOW TO OPTIMIZE YOUR BLOGGING WEBSITE IN 2021 SHOWNOTES

Website accessibility 

Accessible sites present information through multiple sensory channels, such as sound and sight, and they allow for additional means of site navigation. Accessibility is an essential part of designing your site to ensure that people with disabilities can access your site.

The accessibility of your site is paramount to ensuring that everyone has the opportunity to experience all it has to offer. Be sure to consider these four principles and incorporate them into your design process for a more inclusive environment on your website. 

Keep Your Website Fresh and Professional

Maintaining your website is crucial to ensuring that it remains healthy and is updated to attract new customers. The key to success for any business is consistency; make maintaining your website a priority to keep its content fresh and updated with user experience in mind. From providing accessibility features such as video captions or transcripts if needed, making sure all links work correctly on mobile devices and adding appropriate meta tags to ensure better visibility online. All these tasks are essential for keeping a healthy site that will attract new customers! (fingerprintmarketing.com)

Networking

Networking is one of the best things you can do for your business. The key to networking is making connections that have depth and meaning. The more connections you have, the more opportunities you can create for your business.

The most important thing is to be genuine and authentic. When you are genuinely interested in your connections, others will do the same for you. You can connect with other professionals and start moving in a new direction that helps to grow your business or meet new people in your field. Whether it's someone from another industry or a potential client, there are always advantages to networking with people outside of work because they may introduce new ideas and help expand what already exists.

The benefits of networking include developing deeper connections with your community and attracting more advertising networks. Specifically, if you are a business owner or a company representative, cross-promoting can be an effective way to generate more income and build interest in your company. In addition, networking people and opportunities can help to improve your business and grow your career.

Cross-Promotion

Cross-promoting is the act of promoting and sharing your blog post with other blogs that are relevant to your industry. There are many benefits to cross-promotion. These include the ability to generate more income, build interest in your company, improve your business and career, find new clients and contacts, gain a stronger relationship with bloggers or people who share your content.

You can use social media as a tool to build quality relationships. When you set up your connections and outreach, you will want to focus on the relationship-building aspect of social media rather than publicizing your business.

Nurture relationships with other bloggers

The benefits of networking include developing deeper connections with your community and attracting more advertising networks. Specifically, if you are a business owner or a company representative, cross-promoting can be an effective way to generate more income and build interest in your company. In addition, networking people and opportunities can help to improve your business and grow your career.

The best way to keep your target audience engaged is by establishing a connection with them. Nurturing relationships with other bloggers who have similar interests will also help you stay connected to those who see things from another perspective than yours. We hope this post has helped you understand how neuroscience sales tips can positively impact digital marketing efforts! 

Join a Mastermind Group

Mastermind groups offer a combination of brainstorming, education, peer accountability, and support in an intimate setting to sharpen your business and personal skills. A mastermind group helps you achieve success while also supporting the members with dedication as they push each other for more growth through goal-setting challenges supported by honesty.

The benefits of joining a mastermind group are the ability to generate more income, build interest in your company, improve your business and career, find new clients and contacts, and gain a stronger relationship with bloggers or people who share your content.

Blogging and Your Editorial Calendar

A blog editorial calendar is more than just a time-management tool. It helps you develop and execute your blogging strategy to work for you instead of the other way around. With an editorial calendar in place, your business will start to see new customers coming out of nowhere because they found something interesting on one of their blogs! Plus, with an editorial calendar, you'll be able to track what type of content's been published when, who wrote it (if applicable), which promotional channels were used–and most importantly: WHEN IT WAS PUBLISHED!

Keep up with trends

If you are trying to market your business through social media, you must keep up with the trends on social media so that your company or blog can be relevant. The key to optimizing against trends is staying updated and aware of what other people are saying about a specific topic or phenomenon. Simply put, it's easier to take advantage of a trend if you're in the know about what exactly is going on. An editorial calendar can help maximize this effect by giving you a place to see things that may be trending for your audience and then get ahead of them with content before those topics become popularized.

Related: How to Use Social Media Marketing Tactics to Grow Your Business

Improve your keyword research

Keyword research is a way to develop more SEO traffic by knowing what people are looking for. Keyword research is the practice of analyzing the number of times certain words or phrases are searched for through various search engines, including Google and Bing, and identifying which words or phrases might be most helpful for developing content or product titles. Keyword research is an essential step in the SEO process, as it offers a logical way to figure out what your potential audience is searching for.

Edit and Proofread

The writing process is a complex and challenging feat. It can take many different stages, tools, and techniques to create quality content that will impact your readers.

Editing

The first step in careful revision falls under editing – one critical stage among several others: creating well-written documentation or text for publication.

Revisions

The second step includes revising once more for revisions you may have missed during the initial round and making sure everything makes sense logically to readers while also being aesthetically pleasing on paper or screen. The tone should be consistent, confident, and positive.

Proofreading

Elements such as spelling errors will need correction after mistakes are found and changes made since their presence could decrease confidence levels with those who want access to what has been written for review purposes before final publishing decisions. Use Grammarly to support you with the tone, grammar, spelling, and more. 

Related: A BLOGGERS TOOLKIT: GRAMMARLY and BLOGGING BUSINESS OWNER GROWTH STRATEGY: HOW I AM INCREASING TRAFFIC AND NURTURING MY COMMUNITY

Write high-quality blog posts

Choosing to create great content is a decision that you can't afford to make. Ultimately, if your goal is to increase website traffic or leads and conversions, you must write well-researched blog posts on topics people are searching for every day.

For SEO rankings of your site to improve, Google has said they will give higher ranking results when original content about popular searches exists online. They also recently started their preference towards sites with at least 3000 words per post instead of 1000 word long articles, which may be more common among other blogs currently operating today (NeilPatel.com).

Create Evergreen Content

Have you ever wondered what the difference is between a blog post and an article? Evergreen articles are search-optimized content that stays relevant over time. If you're trying to make your writing into something more engaging, then read on!

Evergreen content can be challenging to write because it requires creativity and consistency, and attention to detail. However, suppose you want readers who will stay engaged with your message long after they've left the page or screen (and were not just looking at one quick video). In that case, this type of material might suit them better than other formats like blogs or instruction manuals which may quickly lose their relevance in today's fast-paced world where technology changes constantly. Digital natives need new information continuously, so anything static cannot engage these audiences to promote your posts.

If you want to save time, your best bet is optimizing for SEO. Write content that’s easy to understand and caters to beginners. Repurpose your content, so it remains relevant and fresh even after a year of publishing. By doing this, you can take advantage of Google search engine optimization, which will help drive more traffic back to your site without doing much work at all! Evergreen articles stay relevant over time instead of topically specific pieces of writing, which may not remain popular by the end of their lifespan. 

Professional Development

Professional development for bloggers is necessary to keep up with the constantly changing world of digital media and technology. If you're not staying on top of trends, chances are that others who stay informed will overtake your business because they know how to use new technologies better than you. Make sure that doesn't happen by investing time in research and self-development every day! 

Mentorship

Having a mentor, or someone to guide you, is an invaluable tool for bloggers. The mentor can advise on how to succeed in your blogging business and make the most out of what you've created. Your mentor can also provide feedback and tips if you're having trouble with a specific aspect of your blog. Mentors can teach or give advice about social media marketing, SEO methods, content creation, monetization strategies, and anything else related to blogging.

Stay relevant 

Bloggers must be aware of the changes happening in their industry, and what other bloggers are doing to stay relevant and give their readers something fresh to read. You want your blog content to be timely, too, so you have to make sure that you are up to speed on what is going on in all areas of your niche, not just your area of expertise.

The best thing you can do is read a lot of posts from a wide range of bloggers. Try reading three posts from each blog for starters and see how many you can read every day. You can start with three and work up to ten. It's okay if you skip a day or two, but try to get a minimum of three posts a day.

After reading what other bloggers have published, it is essential that you also post your own content on the blog. You want the readers to feel like your blog is their source for information on your topic. Spend a few minutes each day posting about your industry or your passion.

Business Administration

Every blogger needs to handle their business administration, whether outsourcing to another company or just paying freelancers from time to time. Make sure you have a system in place so you can stay productive.

Outsourcing

The best reason to outsource your blog's work is that it frees up more time for you to focus on other areas of your business. Blogging is an excellent way to reach new customers, create good relationships with potential clients, and establish yourself as an expert in your niche.

There are so many ways that you can approach finding potential bloggers to work with and many different factors you should consider when deciding on who will be suitable for your needs. There are many good reasons that you'd want to outsource your blog's content creation needs, and there are even more reasons why it makes sense to hire outsourced services.

Related: INCOME REPORT FOR APRIL 2021: WHAT WORKED, WHAT DIDN’T, PLANS, AND HOW I MADE MONEY

Make Money Blogging

There are three main ways that people use their blogs for making money: affiliate marketing, ads, and product sales. Every method has its pros and cons, so it's up to the individual blogger and what they feel is best for them. 

Affiliate marketing

Affiliate Marketing is a way to make money blogging by partnering with brands that offer products and services in your niche.  To start, you'll need an account on the platform where you want to promote the brand's product or service. The amount of money you can make depends on what type of program you choose, but typically, paid advertising will be involved and some form of lead generation like surveys or content creation. The commission varies based on the type of program and how many sales are generated through your efforts. There are also different commissions: fixed-rate (a set percentage) or variable (based on the percentage of sales that you generate). The commission is usually paid out in a lump sum.

Related: WHAT IS AFFILIATE MARKETING? MAKE MONEY PROMOTING PRODUCTS AND SERVICES

Advertising

Blogging can make money through advertising. Bloggers can use pay per click advertising to promote a specific ad, and when someone clicks on the ad and makes a purchase, the blogger earns a commission. Some of the top ad networks are Google AdSense, Amazon’s Associate Program, and Taboola. To get started, you will need to get a blog hosted either on a dedicated hosting site or on a dedicated WordPress site like Multiply. You will also need to invest in some type of advertisement so that more people see it. You can use Google Adsense, or you can use Amazon affiliate links to promote specific products.

Related: HOW TO START A WORDPRESS WEBSITE ON CLOUDWAYS

The Best Way to Start a Profitable Business Online

If you’ve been thinking about starting a blog, now is the time. Affiliate marketing and advertising are two ways to make money blogging, but there may be other opportunities that will work for your situation or niche too! Depending on what type of blog you decide to create, there are some great ways to make money with online blogging. But be warned – these methods take time before seeing significant results!

Tips and Frequently Asked Questions

The following are tips and frequently asked questions.

Conclusion

You’ve done a lot of work to get your blog off the ground, and it can be hard to know how you could grow even more. That’s why we want to share with you our list of 30 small changes that will add up to big success for blogging business owners like yourself. We hope these tips help guide your future marketing strategy! Which items on this list do you think are most relevant? What other ways would you suggest growing your blog into an even bigger success story?

Originally posted on June 20, 2021 @ 1:55 am