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Want to increase your website traffic? We'll teach you how guest posting can help with SEO. Learn the benefits and strategy behind cross-promotion.

Hi there, my name is Ana! I'm a 20-something SEO professional, and I have been guest posting for a while. It's really helped me out with traffic to my website, so I thought it would be neat if we talked about how you can do it too?

I've found that when people are looking for websites similar to yours, they might scroll through the first few pages of search results before giving up. If your site shows up on page 10 or later of Google, then chances are they won't find you (and vice versa). That's why this post will focus on what happens after someone clicks on your guest article…all the ways you can make sure that their visit turns into an opportunity for conversion.

Before we get started, make sure to sign up for my newsletter and get tons of tips and tricks to boost your blogging business.

Guest posting is a strategy that SEO professionals often use to increase traffic to their websites. Essentially, it involves publishing posts on other websites and linking back to your own website. This article will teach you how guest-post cross-promotion can be used as an SEO tactic to rank higher in search engines and generate more traffic.

Cross-Promotion and Guest Posting

Cross-promotion occurs when one website or blog posts on another website or blog to generate traffic for the original site. The benefits of cross-promotion are that it can help build relationships with new websites to provide valuable content for your site. If done correctly, this could also lead to increased rankings and more traffic on your site. Guest posting is the act of posting content on other websites and linking back to your own website.

Guest posting is the act of submitting blogs to other websites in the hopes that they will post them. These blogs are often submitted with the owner’s permission to achieve search engine optimization (SEO). 

Cross-promotion Benefits

The goal of guest posting is to increase traffic to the original blog and increase its authority. However, other benefits can there are also other benefits that can come from guest posting, including:

Increased Traffic

Guest posting allows sites with a lot of backlinks to blog posts to increase their traffic. It also helps create relationships by providing valuable content on behalf of another website. Once you've established these relationships, they will likely provide valuable content for you in the future.

Increased Link Juice

Another benefit of guest posting is that it increases link juice for the original site. Since you are establishing relationships with new sites, then your site will receive the benefits of having links from other authoritative domains.

Improved Rankings

The more you do guest posting, the more links you'll get to your own website and the higher your page reputation will be. This, in turn, leads to improved rankings on search engines like Google and Bing.

Increased Domain Authority

One of the best benefits of guest posting is that it increases domain authority. This is a measurement that determines the level to which your website has influence and authority. More links to your site will lead to a higher domain authority index, which boosts trust among search engines and other individuals.

Increased Domain Page Rank

The more domains link to your blog, the higher the page rank you will have on Google and other search engines. Your page rank affects visitors who are searching for content related to your industry or geography.

Building Relationships

One of the most important benefits of guest posting is that it allows you to build relationships with other sites. Building these relationships provides you with traffic and affiliate deals in the future. If you can get other sites to link back to your blog, you will become more relevant. However, it's also important to note that this doesn't mean you should ask for a reciprocal linking agreement. This often puts off other people and could damage your reputation if they are suspicious of your intentions.

Guest Posts As A Lead Generation Tool For Your Business

The benefits of guest posting are many, but it may not make sense for your business right now. If you want to increase your traffic and sales, then it may be an excellent strategy to implement. Guest posting is beneficial if you're just starting out in your niche or trying to boost your website’s presence. It can also help bring more targeted visitors to your website and build relationships that may turn into affiliate deals in the future.

Ideas and Examples of Cross-Promotion

Cross-promotion is exceptionally beneficial to bloggers. It shows how social media marketing can help one business or website promote another one, essentially doing “business” with another company. Cross-promotion is most likely how most bloggers make money, as it's a way to spread the word about a specific service or product through linking. This marketing strategy can be used for any kind of business and for many different products and services. It's also a great way to promote good content that you've written within your blog.

1. Content Promotion

Content can be cross-promoted through many social media channels. Bloggers have successfully used Facebook, Twitter, Pinterest, Instagram and pretty much all other social media platforms to get the word out about a news article or post. Some people like to use a self-made graphic for their blog posts and then post it on Facebook or Twitter using a catchy title and short message about the content.

2. Product/Service Promotion

Most bloggers already have several different products or services they provide. It's possible to promote these other things via social media, such as Twitter and Facebook. This can be done using a hashtag or a short tweet or describing the content in your blog post. This can help your clients get more engaged and often encourage them to spread the word about you.

3. Blogging Promotion

You can also promote your blog through social media for many reasons. You get the chance to promote it and because it is a great way to get your followers and clients talking about your blog. They can share your post with their friends via Facebook and Twitter, leading to more traffic for you.

4. Online Advertising

With all of these methods you can use to promote your blog successfully, one great way is through online advertising.  This can be done in different ways, such as with Google Adwords or Facebook Ads.  Using these types of advertising, you can advertise any type of product or service and reach out to many people.

5. Digital Content Promotion

Another great way to promote your blog is by using digital content. This allows you to get many different people to talk about your blog post, which can lead to more people reading it and getting more traffic.  One great way is by using high-quality digital content such as PDF files that can be downloaded from your blog. You can also use video and audio content such as Facebook, Twitter, and Instagram. You can also do this through Google+ and other non-social media sites, but it doesn't get spread around as much.

7. Email Marketing

Email marketing is still one of the best ways to get your message out there and promote things you're trying to sell on your blog. Using email marketing software such as Mailchimp, you can set up different templates and send out emails to interested individuals. Using this type of advertising allows more people to receive your emails and help spread the word about your blog posts.

8. Blog Promotion

Finally, you can promote your blog through social media and other methods such as online ads. You may have a lot of traffic coming through your blog, but you also want to ensure that it stays on top of search engines. If people visit your blog, it's your job to keep them coming back for more. Promoting your blog every now and then will ensure that people will continue reading daily or weekly.

9. Branding/Reputation Promotion

The whole point of blogging is to help your readers get to know you better, so branding plays a vital role in this social media marketing strategy. You can do this by using social media platforms like Twitter and Facebook to help promote yourself and gain followers.  This also helps build your reputation as a blogger, which can help your blog's rankings on search engines.

10. SEO Promotion

You can also promote your blog with search engine optimization (SEO). This is an essential part of blogging because it allows you to get many people to visit your site and read new posts from time to time. The more consistent traffic you get from people visiting your blog, the higher your the rankings on search engines like Google.

11. Links Promotion

You can also get many links and authority in your industry from visiting other sites and joining their communities/groups or starting your own communities. Joining groups on Facebook, Twitter, Linked In, and Google+ is an excellent way to do this. You should also be able to get many links for your blog from inviting others on these sites too (this is called guest posting).

12. Social Media Optimization

Social media optimization (SMO) is also essential, and many when you're trying to promote your blog on social media. This allows you to get many people talking about you on different social media platforms, which can help with search engine rankings in the long run. It's also a great way to increase traffic from social media and your blog itself.

13. Finding Influencers

Another way to promote your blog is by finding an influencer or authority figure in your industry. If they can share a link or blog post of yours, then it will lead to much more traffic than it would on its own. It's also important to start connecting with influencers so that they eventually share a link from your blog post on their own social media page(s). This can be done through commenting and visiting their site often, eventually gaining them as a follower.

The best cross-promotion ideas in 2021

Similar to any other social media marketing strategy, blogging should be something that you do daily. You can use a mixture of the ideas listed above to promote your blog and get more traffic through social media. This is a critical component of blogging, so it's essential that you try out different methods and see which ones work best for your blog.

Steps to get started with cross-promotion

If you're new to guest posting as a cross-promotion strategy, start with a low-cost, you must try a blog post format that fits your brand. That way, you can see how it performs before committing yourself to a full-length article that takes more time and effort to produce.

Step #1: Create a guest post on your blog for a site that is relevant to your niche

Here's what you'll need to gather before writing your first guest post:

Find the right platform with intelligent and engaging posts on the same subject matter

Social media profiles for your brand or organization

An email address for coordination purposes when applicable

A blog that can host the post with minimal effort on your end, depending on how many other posts you have running concurrently

Step #2: Share the original post on your own social media channels too. 

The key to guest blogging is to get your content in front of the right people who are already interested in what you're writing. Otherwise, you're just wasting their time and not helping your brand reach a wider audience. Find influencers or sources with a large following within your niche and share their posts on Facebook, Twitter, Linked In, Pinterest, Google+, and other social media platforms. They'll then yourlink to the original post on their own pages and share it with their followers. 

Step #3: Respond to influencers with a link-back on your own platform

If you're fortunate enough to have been shared by an influencer, then you should reply publicly or privately to them. This signals that you're interested in growing your network through sharing their content, and they'll start to reciprocate by linking it back. You can write a blog post for your own platform or send them a message privately on LinkedIn that explains who wrote the original article. 

Step #4: Connect with influencers across social media

While you may already see a connection between your brand and the influencer, it's essential to get in touch if you can't find their email address. This will help build trust and credibility for your brand as a result. 

Connecting with influencers on social media helps to build relationships and drive awareness of your brand over time. You should see a noticeable rise in traffic from LinkedIn, Twitter, Facebook, and other platforms due to connecting with them more often. (Source: Linkedin)

Guest blogging: what you need to succeed in your brand's marketing strategy

Guest blogging is an excellent strategy for generating leads from influencers and other relevant websites in the current publishing landscape. You can start with a low-cost blog post format inYour order to see how it performs before committing to a full-length article for your own website, which takes more time and effort. Although the article might not get shared as much as an original post that appeared on your brand's website, you'll get some traffic and likely get some backlinks if you link back to them.

How to Identify Potential Partners

What if I told you that you're already doing some of the work needed to find potential partners for your project? And what if I told you that this research is often overlooked and can be done in a matter of minutes. You may be thinking, “I'm not looking to start something new right now.” But let's explore how quickly and easily this research can be done to don’t have to feel like an added burden. 

You may not have the time or resources to do all of these things on your own. If you need help identifying potential partners, contact us. We can provide a list of people in your industry who could be great for partnerships, and we’ll work with you to find those connections that will make your business grow.

Connect with Potential Contributors

Community management is an essential step in your content promotion strategy. Your link can help you connect with contributors interested in helping you promote the blog posts on your site. 

A proven method for finding new connections

Connecting with contributors is essential for continuing to expand your blog's network. You can connect with people who have contributed to your website, industry experts, and other people who have given you a shout-out by posting links to your site. There is no cost involved, and it helps build trust and credibility for your brand.

Perks of Cross-Promotion

Cross-promotion is a great way to increase your reach and get more eyes on your content. But it's not always easy to figure out what kind of cross-promotion will work best for you. If you're looking for some inspiration, this blog post has three ways that might help you find the perfect promotion strategy! 54% of companies mentioned that partnerships drive more than 20% of their total company revenue, according to Partnerize research (sendpulse.com).

Cross-promoting blog posts is a great way to get your content in front of more people. It's also an opportunity for you and other bloggers, influencers, or website owners to work together to build each others' brands. 

Get more web visitors and leads by guest posting on other sites!

Guest blogging is a great, low-cost strategy for generating leads from influencers and other relevant websites. Although the article might not get shared as much as a guest post on another website, if you can generate some additional web traffic through your own site or social media channels, then it's worth taking advantage of this opportunity! You can start with a blog post format to see how it performs before committing to a full-length article that takes more time and effort.  

Tips and Frequently Asked Questions

The following are tips and frequently asked questions.

What is the benefit of guest posts?

As a content creator, you are well aware that creating high-quality content is hard. It takes time and effort to research topics, write articles, and produce videos.  In the current publishing landscape, where there's an oversupply of posts vying for attention from readers, it can be challenging to get your work noticed without some help. Guest posting is one strategy that can help you gain more exposure on platforms like LinkedIn with little extra effort.  You may be wondering how guest posting as a cross-promotion strategy could possibly generate leads for your business or organization? The answer lies in building relationships with influencers who already have an established audience on LinkedIn. When you publish blog content as a guest post on their site, they'll share it with their audience and vice versa (Source: Contently).

Influencer leads can help you expand your network and reach potential clients by introducing them to the right people. According to a recent report by Moz, 86% of B2B marketers use social media as their biggest marketing channel, which is more than double the percentage who use LinkedIn (Source: Moz). Increasing your marketing channels is essential for maximum reach and conversions through PPC advertising campaigns, so outreach is imperative in modern marketing primary.

Besides, LinkedIn is the place where over 575 million professionals congregate. (Source: LinkedIn) It's home to thousands of thriving groups, which are a great way to connect with potential contacts because they're targeted and focused on specific topics. You can find these relevant groups in any niche of your choosing, and it's a great place to get your content in front of an audience that might not have seen it otherwise.

When you publish on other people's websites, they'll send out a tweet about your post to their followers, and you can use this as an opportunity to build your own network. A great way to do this is by following back the influencers or people who have written back to you on Twitter. You can then move these contacts into a separate group in a CRM tool like Basecamp, depending on what type of linkable content they shared. 

Start emailing and following influencers on Twitter, LinkedIn, and other social media sites, and you can gain leads organically from them by providing an improved user experience. You can also use a tool like BuzzStream to create different types of content for influencers to share on their own pages (Source: BuzzStream).

Why is guest posting important for SEO?

One of the key benefits of guest posting is that it allows you to get your content on another website in order to gain a new audience. By getting links back to your website, you'll also be able to get more traffic from search engines like Google or Bing.

How do I promote my guest post?

The idea is that the more people you get to your guest post, the more people will click on it and ultimately visit your website.  If this is your main intention, you'll want to promote your article as much as possible before it goes live, essential to increase visits.  Here are some strategies that you can use:

1.   Post a link on social media like Facebook or Twitter

2.   Distribute a press release

3.   Email it out to friends and family

4.   Use Google Adwords if you're willing to spend money to in order to get more traffic

5.   Get listed on social media news feeds like Reddit, Stumbleupon, or Digg

6.   Don't forget to thank your host for the opportunity by providing comments and shares back on their site

Does guest posting still work?

If you want to know whether you should be guest posting or not, the answer is yes.  Many benefits come there are many benefits that come from guest posting, but this strategy isn't very different from the one that it was a few years ago. It will likely continue to be effective for quite some time.

How do you write a good guest post?

When it comes to guest posting, one of the most important things is to make sure that you're providing value to the users on the site.  Here are some tips on how to write a good guest post:

1. Find blog posts that are already popular among readers to understand their “voice” and what they like

2. Use a keyword research tool like the Google Keyword Tool to standard choose keywords that you should use in your article

3. Use tags to help users find your guest post

4. Proofread your article to improve readability and avoid common grammar and spelling mistakes

Once you've found an interesting blog, you can contact the owner to ask if they'll be willing to host your guest post. Next, you'll need to submit it for posting on their website. Lastly, place the link back on social media sites to get as many visitors as possible.

Are guest posts good for SEO?

Guest posting can be helpful for getting your content across blogs that are relevant to your niche. It can also help you get new visitors to your website via some of the links that you will get back from the post.

Why guest posting is essential to help SEO is because it can bring in traffic and positively impact rankings.  It's also helpful for building relationships with other bloggers and making new connections that can help you expand your business in the future.

How do you attract guest bloggers?

Many companies have been successful at attracting guest bloggers because they provide them with guest posts to attract or communicate with their target audience. Many companies and businesses may also actively look for bloggers to post links to their blog or website from time to time.

Additional Resources 

Using cross-promotion to strengthen your brand – Easy Digital Downloads – With a continually changing eCommerce landscape, digital business owners must regularly adapt to keep sales flowing. Cross-promotion is an easy, effective, and time-tested strategy that is often overlooked! This week in The Weekly EDDit, we'll discuss some of the benefits to be had, considerations to… (easydigitaldownloads.com)

What is Cross-Promotion: Ideas and Examples – Definition – Check out the benefits of cross-promotion along with ideas and examples. © 2021 (sendpulse.com)

8 Amazing Cross-Promotion Ideas to Triple Your Customers – Want to grow your customer base and tap into new markets? We've got 8 cross-promotion ideas that'll help you get started in no time at all. (optinmonster.com)

What Is Cross-Promotion? 11 Ideas for Your Marketing Campaign – Learn exactly what cross-promotion is, the main benefits of this strategy, and 11 actionable ideas to implement in your own business (even if you’re just starting). (learn.g2.com)

9 Ways to Get More Traffic from Guest Blogging – If you want your guest blogging to earn you more traffic and email subscribers, you have to do it right. These nine tips can help. (convinceandconvert.com)

Cross Promotion: Definition, Benefits, Examples, And Ideas. – Cross Promotion is a marketing technique that involves promoting other product(s) targeted to the customers of a related product. (feedough.com)

Cross Promotion: 5 Best Cross Promotion Ideas – RedAlkemi – Cross-promotion marketing provides limitless potential for growth in revenue & brand equity. Read this blog to uncover cross-promotion ideas and examples. (redalkemi.com)

The Top 11 Benefits of Guest Blogging – Guest blogging is a great way to spread your brand’s message while also growing your personal brand. Here are 11 major benefits of guest blogging. (searchenginejournal.com)

5 Smart Ways to Integrate Cross-Promotion With Online Marketing – You can draw much more attention to your business for almost no cost. (entrepreneur.com)

Conclusion

Guest-post cross-promotion is a strategy that SEO professionals often use to increase traffic and rank higher in search engines. If you're looking for ways to make your site more visible, consider guest posting on other websites or reaching out to them with an offer of contributing as a guest author. You can also explore the benefits of cross-linking articles from one website to another through social media sites such as Facebook, Twitter, Linked In, etc., or using images with links embedded into blog posts via Pinterest and Instagram. 

Blogging Business Owner (BBO) is the perfect place to start with guest posting. Guest on BBO are promoted on the guest post page with a picture, bio, a list of articles, and social links.

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As always, we are here if you have any questions about this article or how it could help improve your digital marketing efforts!  The benefits of guest post-cross-promotion include increased visibility online, which leads to more visitors coming to your website and showing, along with more new followers on social media sites. The guest post-cross-promotion strategy may not only help you boost web traffic and can also help you rank higher in search engines like Google.

Originally posted on December 2, 2021 @ 6:14 pm