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It’s newsletter time! You know, that email newsletter you send out to your subscribers every few weeks with information and updates. If you are like most bloggers, it is important for the newsletter to be valuable. We all want our readers to get their money’s worth. In this post, I am going to show you how value-pack your newsletter in three ways: free email marketing software, frequently asked questions, and 3 tips for a better newsletter.
Writing the newsletter for Blogging Business Owner is one of my most enjoyable weekly tasks. Putting together the “to-do” section, calendar, and especially the message is something I look forward to every week.
Thankfully, when I first started writing newsletters, I had an audience who gave me honest feedback. I used their suggestions to improve my content and make better newsletters.
Let me share with you some of the feedback I’ve received:
- Keep links to a minimum.
- Keep the newsletter to one-page.
- We love the calendar at the top.
- We love the “to-do” section.
Of course, some weeks, the newsletter was longer or had more links than before. I’ve learned so much since writing my first newsletter, and I know you will too!
Before we get started, make sure to sign up for my newsletter and get tons of tips and tricks to boost your blogging business.
In this article, I talk about the basics of starting an email newsletter and, for newbies, a few simple steps to help you create that first email. If you already have a newsletter up and running, keep reading until the end as I have some tips on PDF insertion, creating templates, and newsletter software!
Contents
- What is a newsletter and how does it work in email marketing?
- You Need an Email Newsletter
- I’m sold! I want my own newsletter – where do I begin?
- Three Simple Steps to Create Your First Email Newsletter
- What is the best free newsletter software?
- How do I create a newsletter template?
- Frequently Asked Questions
- Final Tips
A newsletter is an email message you send to your subscribers on a regular basis. It is a marketing communication. You can easily value-pack your newsletter by writing about something that would be of interest to them and keep it exclusive for them only. Email marketing is one of the most cost-effective marketing strategies. Basic email marketing services will allow you to send email messages under your own name and domain, give you some statistics on what has been read, who is opening the emails, and who is clicking on the links in them, and provide a few other helpful features. The benefits of newsletters are numerous, especially for businesses and content creators.
Communicate with your customers
A newsletter will help you build your email list, which is one of the most important assets you can have as a blogger. Asking people to subscribe to your newsletter is not “spammy” because you are giving them something in return. You are providing information and updates they want to know. It’s called a no-strings-attached give and take relationship. You give value to your readers by sending them information they want, and they respond by subscribing to your newsletter. The benefits of newsletters are numerous, especially for businesses and content creators.
A newsletter is an easy way to communicate with your customers
You can use your email marketing software to send some awesome content to your readers, like videos, podcasts or infographics. Bloggers use newsletters to share tips and tricks with their readers.
It keeps you top-of-mind for a potential customer. Your newsletter subscribers will be more likely to buy from you when they are ready. Some people go as far as having a special offer exclusively for newsletter subscribers only on the landing page of their website.
It is a way to keep your customers updated. Do you want to stay in touch with the people who are interested in your business? Give them valuable advice. With a newsletter, you can do this and get them to listen.
Build up your customer base
A newsletter is a great way to market your products and services because you have more credibility when people know that you are not “spewing” out sales pitches all the time. Newsletters come in handy when you want to broadcast something like something new or an announcement. You can include links in your newsletter too. After all it is free and easy for you, and once they are on your email list, it is easier to market to them again in the future.
Save money and time
The advantage of using a newsletter for your brand is that you save money on printing and postage. You also get more exposure as the people that read it know they are getting something of value. Although you might not think of it as a marketing tool, newsletters have become an effective way to build a brand and generate awareness for your business.
As I mentioned, an email newsletter costs you nothing. You don’t have to spend money on design, printing and postage. It's easy to create and distribute a newsletter with some help from your email marketing software.
Direct Connection
Subscribers can act as your “focus group” where you can pose questions, and get feedback. They also get to give their opinion about the products that exist already. You have a platform to share insider secrets about your company, such as what goes on behind the scenes. You can share information just for subscribers only, like free valuable tips and tricks or new products that are coming out in the future. You can make announcements about new products, promotions, and upcoming events.
If you're looking for a way to stay in touch with your customers and get their attention, newsletters are the perfect solution. A newsletter is an email message that's sent on a regular basis
You Need an Email Newsletter
Blogging is a busy job! You have long-form writing, social media posts, audience analytics, and a whole host of other tasks to keep up with.
So you might be wondering, is an email newsletter essential?
It is unnecessary per se, but it is an easy way for you to up your blogging game. You might get away without having an email newsletter, but it would be a missed opportunity. A good email newsletter does not replace your blog but complements it to enrich the audience experience further.
Email newsletters are a great way to connect, stay up-to-date, and get feedback from your audience.
Let’s look at some of the perks of having an email newsletter, starting with some statistics.
There are 3.9 billion daily email users. This number is expected to climb to 4.3 billion by 2023.
(Statista, 2020)
78% of marketers have seen an increase in email engagement over the last 12 months.
(Not Another State of Marketing, 2020)
Just looking at those numbers, the first reason to have an email newsletter is apparent. Many, many people use email! Chances are, a large part of your audience also uses email daily. Setting up an email newsletter is just one more way for your content to reach your audience.
Blog posts need to cater to a large audience, including first-time visitors to your blog. So they can sometimes seem impersonal. Emails, on the other hand, give you space to be vulnerable.
An email newsletter can promote trust and intimacy between you and your readers.
You can use it to show your audience who you indeed are and build a closer community.
Plus, an email newsletter can convert blog visitors into clients. Someone might come across your blog through social media or ads and visit your site. They may like it, but readers and potential clients will forget your blog once they move on to the next site. If you have an email newsletter with prominent sign-up boxes on your homepage/blog posts, chances are they might have subscribed. Your regular emails will then act as a reminder for them to visit your blog, and just like that, voila! You have a new loyal subscriber.
Newsletters connect you with your audience by providing a means of communication.
Newsletter Strategies
- Feedback. Use it right, and an email newsletter can encourage your readers to share their thoughts and kudos with you.
- Launches. If you have a new feature coming up or thought of a product idea, invite your subscribers to let you know their thoughts. Audience feedback is super important, especially as a blogger.
- Surveys. To get more general feedback, you can include a customer satisfaction survey in your newsletter. Hubspot has some awesome templates to choose from.
- Promotion. If you are offering products or services through your blog, an email newsletter is the perfect marketing strategy. Advertise your services through your email newsletter and include freebies to entice your customers.
- Affiliates. If you use affiliate links to generate income, a newsletter lets you naturally promote your links. Email marketing is known to produce exceptional returns for a minimal initial investment. Emails are useful for marketing because you put in a little effort with the potential to enjoy lots of returns.
- Trust. In theory, it takes seven touchpoints to sell a product or service. Each email is an opportunity to close the gap.
Newsletters compliment your business and cultivate a relationship of trust with your readership.
A newsletter starts with an email list. An email list is a list of people who have opted in to receive regular emails from you regarding your business.
Start by creating opt-in forms. An opt-in form is a subscription box that allows access to potential subscribers to sign-up for your newsletter.
Set objectives. Once you have an email list set up, the next step is to set objectives. Before you start drafting your newsletter, take a moment to think of your goals.
Ask yourself…
What do you want to achieve out of your email newsletter?
Do you want to increase your site traffic?
Are you aiming to sell a certain amount of a particular service or product?
Or are you hoping to improve your credibility and build a more substantial reputation for your brand?
If you are struggling to think of newsletter goals, don’t worry! I’ve been there before, so I’ve got you. Think of reasons your readers would want to hear from you, and based on that, create concrete goals for your newsletter.
Reasons people subscribe
- Freebies. Top of the list, a freebie is one of the most popular ways to get new subscribers. Freebies could be a free ebook, access to a course for free, or perhaps free product samples.
- Coupons. Similar to the freebie, a coupon is highly effective for growing your audience and increasing your income. Not only does your subscriber get an incentive to sign up, but a coupon can increase product sales.
- Deals. Everybody loves a good deal! Capitalize on this and offer an irresistible discount with newsletter sign-ups. Think Buy-One-Get-One (BOGO) or special membership access.
- Launches. Being the first to know about a new product launch can make someone feel like they are in the “inner circle.” If you often tease a new launch through email or announce it through the weekly newsletter, this can be a big motivation for fans to keep checking your emails.
- To stay up-to-date. An email newsletter is a convenient way for your subscribers to keep up with your content. You can use your newsletter to send the latest updates straight to their inbox.
- Recommendations. If you are an industry figure or have excellent credentials to back up your business, your opinions will carry a lot of weight. Fans would tune in to your email newsletter just to read your recommendations.
- Short-Form Content. Finally, some subscribers might find it far easier and quicker to read an email than to visit your website. Make the most of this by keeping emails mobile-friendly and easy to read.
Based on these, you can get some ideas on what your goals could be. Your newsletter goals may change with each email. That’s okay! The important thing is to have a plan and craft your newsletter with your goal in mind.
In this section, we have talked about what you need to get started with an email newsletter.
To recap, you will need the following to start your newsletter
- Opt-in forms
- An email list
- Concrete newsletter goals.
Three Simple Steps to Create Your First Email Newsletter
Are you feeling nervous about your first email newsletter? Try not to be because you have (sort of) done this before!
Writing your first email newsletter is very likely to be the second email connection you make to your readers. The first would have been the automatic (but carefully personalized) email response that the reader received when subscribed. As mentioned before in our article on email marketing is hugely popular and very useful, a winning combo. Your reader has heard from you before, and all you have to do now is keep them reading.
Related Posts: WHY ALL BLOGGERS NEED A MAILING LIST: HOW TO START AND FREQUENTLY ASKED QUESTIONS
To consistently produce unique newsletters, it helps to have a system or a workflow to follow. Once you have the three components listed above (forms, email list, goals), here are the three main steps to crafting the newsletter itself.
1. Have a goal and a topic
The first step to creating your newsletter is to decide on the topic. Undecided? Use your goals! Choose a topic that will help you reach your newsletter goals.
Winning newsletter topics
- Introducing the week’s blog post
- An offer
- Sharing Reflections
- Spotlighting a Subscriber
- Showcasing products and services (could be affiliate links)
- Introduce a guest post
Emails help you gain and keep the trust of your subscribers. So, be sure to keep the focus on great content that can benefit your readers.
Improve Your Subject Line
The subject line may only be a sentence, but don’t underestimate its importance. It is the first few words that your subscriber reads and could make or break their decision to open your email.
Most people prioritize an email based on (1) the author and (2) the subject line. So, the subject line is a dealbreaker and one that you can control.
Tips to improve your subject line
Zero Bounce found that subscribers open emails of subject lines when they are-
- Are shorter than 40 characters (but more than 15)
- Include numbers (“5 ways to….”)
- Include informative content
That’s a good start, but there is more. In January 2021, Neil Patel added to this list. He mentioned that email subject lines with high open rates share these attributes.
- Questions in titles
- Keywords in the URL
- Use power words
- Include words that evoke emotion
- Titles that resemble education
Here are some subject line examples to assess.
Why Bloggers Need An Email List: 15 Ways To Embed Your Subscribe Form to Your WordPress Site
How this Mom of 2 made Distance Learning a Success: 3 Routines That Save You Time and Peace of Mind
As they say, practice makes perfect. Give it a try; I invite you to draft an email subject line using the tips above. Keep it catchy, informative, and vibrant.
Include Valuable Content
Now that we have tackled finding a topic and writing a subject line, the next step is to get started on the content. Content is the bulk of your newsletter work and is the central part of the newsletter.
Why increase the value of my content?
Here are some reasons to increase the value of your content.
Showcase your brand. The content is what your subscribers want to read and is an opportunity to showcase your brand. Plus, your newsletter is not just an email. It reflects your brand and your blog. Keep it relevant and in sync with your website in terms of topics, language, and tone. To showcase your website and increase engagement and conversion rates, add appropriate links in your newsletter.
Bounce rate. Including valuable content reduces the probability of high bounce rates. Bounce rate is when a subscriber goes to your website and abruptly leaves. So, don’t skimp on the content. Put in the time and work to make your newsletter worth reading by sharing interesting and useful information.
Tips to increase the value of my content
An unopened email has a significant impact on your brand. Increase the value of your newsletter content with these tips.
Readability
Good content should be readable. Instead of vast walls of text, break up your writing into short chunks.
Keep it short
An email newsletter is often read on-the-go, so keep that in mind and write a concise newsletter. Save the detailed tutorials and long-form writing for the blog.
Proofread
Once you have the content laid out, don’t hit ‘send’ just yet! Take a moment to proofread your draft. Typos, poor grammar, and poorly placed images are the biggest turn-offs while reading a newsletter. Avoid those common pitfalls by going over your current and previewing your email.
All that to say – value pack your newsletter! It’s well worth the effort.
Here are some tips to help you craft your first newsletter.
Greet (and thank) your reader
Greeting your reader is up to you. Some people start with “Hey,” while others personalize their emails so that the subscriber’s name is at the top. Personalized emails with names are a great way to add a human touch to your newsletter.
Some may go one step further and choose to nickname their subscribers, such as Emily D. Bakers “law nerds.” Endearing names adds a genuinely personal element, and if done right, a nickname can make your readers feel included while making your newsletter more fun to read.
Some bloggers start their emails with content and, in the end, add a token of warmth. Such as “yours” in the closing of their email.
Do what is comfortable and genuine to you and your brand. Acknowledge the reader and continue to celebrate your connection.
Email Frequency
Disclose to your community how often you’ll be sending emails. People like to be informed, and your audience deserves to know when they can expect to hear from you.
Disclosing the frequency of emails helps to prevent unsubscription in the future. It also fosters trust, and transparency can go a long way to help you maintain a good relationship with your audience.
Once you have figured out the best frequency for you, tailor the timing to maximize readership. Make your newsletters match your editorial calendar.
Send regular emails on a predictable schedule. Timely newsletters can boost open rates. They also reassure your readers that your emails are well thought out and intentionally written.
Outline the benefits of staying subscribed
Have you heard of #FOMO (fear of missing out)?
Tell your subscribers why they want to tune-in to your newsletter. Make it clear to your readers the benefits they can get from opening your emails, whether it is the latest information, promotional codes, or freebies. Include testimonials and what they can expect from following you on social media.
Call-to-Action
A call to action is directly linked to your subject line. Including a call to action gives a sense of purpose to the newsletter. It can also help you reach your newsletter goal and guides the next steps for your readership.
Not only that, a newsletter is a particularly strategic medium to use a call to action. By the time your reader reads the newsletter content, they would have engaged with your brand several times. For example, they would have visited your site, signed up for the newsletter, confirmed on the opt-in email, chose to open your newsletter, and read through the initial text. Having a call to action at this point can be very useful, as they would be far more likely to respond to your requests after all that engagement.
Here are some examples of calls to action.
Head over to the blog to find out more.
Reply to this email and tell me how ______ has helped you.
Share this Pin on Pinterest.
Sign-up before doors close on ______.
To sum it all up, writing a newsletter is about creating high-quality content that fulfills your newsletter goals. Use the tips mentioned above to boost open rates and get subscribers answering responding to your call to action.
The best newsletter software is one that abides by CAN-SPAM regulations and allows you to broadcast, sequence, automatic downloads, and automate your newsletters. ConvertKit’s Creator Plan will enable you to do all of that!
When it comes to choosing a newsletter software, there are a few factors to keep in mind. First, look at its deliverability figures. The last thing you need is for your email newsletter to end up in the spam folder. ConvertKit has stellar deliverability stats. For example, their deliverability for June 2020 was 99%. To put it in simple terms, 99 percent of all emails sent with ConvertKit landed in the subscriber’s inbox.
Another factor to consider is CAN-SPAM. CAN-SPAM outlines the rules for commercial or marketing emails. ConvertKit helps you comply with the CAN-SPAM Act by using double opt-in forms and managing bounces. The software also identifies cold subscribers to re-engage or stop emailing them and generally helps you maintain a healthy mailing list.
Of course, if you have only a few subscribers and are trying out blogging for the first time, ConvertKit’s free plan is a great start. You can create a landing page, send email broadcasts and have up to 1000 subscribers.
The Creator Plan is worth it because it gives you access to new features that can amp up your newsletter from good to great. It takes minimal effort to use the Creator plan’s automated funnels and email sequences to keep your readers hooked. To top it all off, you can transfer your data from another tool for free and use email segmentation to organize your subscribers,
Once you have been playing around with ConvertKit Creator for a while, you might start thinking about ConvertKit Creator Pro. It comes with a newsletter referral system, subscriber scoring, and advanced analytics.
Now, let’s talk about costs. If you are concerned about pricing, ConvertKit offers individualized pricing plans based on factors unique to your website, such as the number of subscribers. So, you won’t overpay for a plan that you don’t need.
Good news! Newsletter templates are readily available and free. Websites such as Canva, Adobe, and LucidPress all have free newsletter templates that you can download and work from. Most of these also allow you to personalize the template to reflect your style.
Question: Is a newsletter template necessary?
Answer: No, emails that have the highest open rate are plain text.
Plain text means no templates. This is mostly due to loading speed and email settings. The lack of images doesn’t have to be a drawback. If used correctly, words are powerful sales tools, and a few simple words can be far more convincing than a picture.
Benefits of plain-text emails
- Format. Simple to organize text
- Load speed. There is less chance of creating a newsletter that loads poorly on smaller or slower devices.
- Call-to-action. Your call to action would be much more attention-grabbing without pesky graphics distracting your readers.
- Inbox. Spam filters tend to dislike images, so plain text emails are more likely to make it to your subscriber’s inbox safely.
That said, sometimes graphics are needed. That’s where the templates come in. Pick templates that fit the color scheme of your website. If it still doesn’t look quite right, not to worry! There are ways to work around an image not showing in the email.
Use alt text to show if your image fails to load.

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Frequently Asked Questions
Here are some frequently asked questions regarding newsletters
Think about the purpose of the newsletter. Are you introducing a blog post? Are you writing to pitch an affiliate? The tone and voice of your newsletter will change according to the purpose. Always stay on brand and encourage engagement.
Your newsletter is the one place where algorithms do not interrupt communication. Make every email count, and if you have nothing to say- don’t send an email.
A PDF is usually added to a newsletter as a freebie for printing. It can be a nice incentive to keep your subscribers engaged. However, most email marketing platforms do not have a way to add a PDF to an email.
If your email service does not include PDFs, consider these tips.
Set up a separate email account with an automated message (vacation setting) to reply with the freebie’s emails.
Take the opportunity to personally reply to the subscriber and engage in conversation after sending the freebie. ConvertKit offers a simple solution on its FREE plan to automatically send a downloadable PDF for pre-set triggers (such as signing up to your newsletter list).
Absolutely! Your newsletter should link all your brand platforms to one another. Chances are, your newsletter subscribers are also your social media followers. Stir up some excitement over your next newsletter by sharing a little suspenseful snippet on your Facebook or Twitter. You can also use your social media posts to highlight promotions and freebies that are only available for newsletter subscribers. Finally, keep up with the buzz by picking newsletter topics that are trending on social media.
One word – consistency. Use the same personal name, username or handle, profile photo, brand name, and slogan across all your platforms. That includes all social media platforms, blogs, and websites. If you are active in forums or groups related to your field, make sure your profile matches. This way, you are easily noticeable and can build a reputation with ease across different platforms.
For email newsletters, use the same tone, language, and choice of words. If you use graphics, include the exact logo of your brand used on your website. Pick colors that represent your brand. When it comes to content, however, make it unique. Your newsletter should provide something that your readers cannot get from social media or your website. So, make it memorable.
Stock your email newsletter with information that is valuable to your audience. Give them content that makes it worth their while to sign up for your newsletter. If you use a blog, one of the best ways to do this is by leveraging the comments from the post. Comment on a relevant post or answer a question posted by your readers, and once you get someone’s attention via an interesting comment, ask them if they would like to subscribe to your newsletter.
You can also use your newsletter as an opportunity to promote an offer to a specific audience. You can create a special post for subscribers only with information about the offer that will be beneficial to them. This way you can encourage people who are interested in your business to sign up for your newsletter and get the free offer.
Remember that it’s not about quantity, it’s about quality. Keep your audience focused on what they are interested in. What kind of information do you think they would like to hear? Remember the saying ‘You attract more bees with honey than with vinegar’? That is something to keep in mind when you are creating your content.
Here are some ways to determine the success of your campaign
1. Total subscriptions: This number should be steadily increasing over time. If you have been using the same email marketing software for a while, and you notice that your total subscriptions were growing, but lately they have been flat, perhaps it’s time to consider updating your strategy or doing a bit of analysis of what is not working.
2. Open rate: This is an indication of how much interest people have in what you are sending them.
3. Click-through rate: This number indicates how much interest there is in what you are sending people. If this number is rising, that is usually a good sign that what you are sending people is working well and is relevant to them.
Choosing a reliable service is important because it will save you time and money in the long run. Having an efficient system will help you as well as your customers. Email marketing platform should provide service by sending emails, publishing newsletters, analyzing data, organizing catalogs and managing subscribers quickly. A good email marketing service should be capable of doing all these things with ease and speediness.
The average open rate for email newsletters is usually around 4-9%. If you're sending a lot of emails and your open rate is lower, it may mean that you need to do some tweaking or editing on the content you're sending. In the past, many marketers focused too much on the big numbers that could be seen in their results, but typically these numbers are taken from split test results and not related to an ongoing campaign.
For some email newsletters, the open rate is as low as 1%. In that case, you may want to consider sending a more targeted message, maybe with a generic subject line. You can also test out different types of images and headlines to see which ones get you the highest open rates.
There are many email marketing services to choose from – and some are better than others. With so many options, it can be difficult to know which service is best for you. Each platform has its own benefits, but the most important thing you should keep in mind is that the service will be on your end handling all of the email conversion tracking and analytics. And with so much information available via free services, such as email opt-ins and analytics, there’s no need to pay for an expensive solution.
Segmentation is the process of dividing a list based on its characteristics. It's not always easy to decide what characteristics are the best metrics for segmenting your list and comparing different levels of subscribers.
Segmentation is very important when you consider the goals of your email marketing campaign, i.e. when you want to increase sales or reduce costs. Let's find out how to segment your email marketing list.
1. These lists can be segmented based on the time a customer has been using your product: they are either new customers ago or have been using your product for a long time. This segmentation is very important because you will use different marketing techniques for each group of customers.
2. Customer segmentation is also based on their level of involvement with your product: you can divide them into groups that have purchased a subscription for certain period of time, and those who use free services.
3. You can also segment your customers based on their behavior: you can send one email campaign to a group of people who frequently purchase products, and another one to other groups of customers.
4. Another way to segment your list is based on their purchase history: you have some customers who only order once or twice, and others who make a purchase every month or year.
First and foremost, A/B testing is a must! It is essential to test different variables in the email and see which ones perform best. If you have two different approaches that seem like they should both be successful, but one of them isn’t working as well as you would hope, you need to find that variable and figure out why it isn’t working.
Many people think they need the help of a professional marketer to run an email marketing campaign. However, that is not always the case. It will depend on your goals and objectives. It is also important to consider the price. If you want to test one email campaign and you are on a tight budget, it may be better to try it by yourself. However, if you do have money to spend and the email marketing campaign is going to take more than one month to results, opt for a professional marketer who will help in the process.
There are many types of professional services that can help you develop your email marketing campaign. You can choose between an agency, a service provider or an individual consultant.
The services can vary in price—usually ranging between $500 and $3000. There is a wide range of services you can choose from, including email strategy, email copywriting and graphic design. The services will prepare and organize the email marketing campaign for you.
Additional Resources
Create Effective Emails and Test Them with Mailchimp – Email marketing helps you interact with your audience while promoting your brand and increasing sales. Here are some important do's and don'ts that will help you connect with your customers: One big question everyone new to email marketing has… (mailchimp.com)
Free and customizable professional newsletter templates – Dazzle your readers with free, printable newsletter templates that you can customize quickly for any business or organization. (canva.com)
A Beginner's Guide to Successful Email Marketing – Email marketing is dead — or is it? Email marketing is one of the most effective marketing strategies out there. Here's how to get started. (neilpatel.com)
Value Stock Definition – A value stock is a stock that tends to trade at a lower price relative to its fundamentals, making it appealing to value investors. (investopedia.com)
Newsletter – Add a real newsletter system to your blog. For free. With unlimited newsletters and subscribers. (wordpress.org)
What is Email Marketing and How Does it Work? – The complete beginner's guide: What is email marketing, how to launch an email campaign in 8 easy steps, and 10 best practices for email marketing success. (sendinblue.com)
Newsletter Emails – Newsletter emails keep your audience in the know of updates, news, and releases related to your product, services, or company. These emails are an opportunity to share blog posts, interviews, roundups, and other helpful information. Companies tend to send newsletter emails on a schedule: daily, week… (reallygoodemails.com)
Email Marketing Made Simple: A Step by Step Guide [+ Examples] – Learn how to build a targeted list, optimize for highest open & click-through rates & automate lead nurturing with the best email marketing guide out there. (optinmonster.com)
Value Investing: How to Invest Like Warren Buffett – Value investors like Warren Buffett select undervalued stocks trading at less than their intrinsic book value that have long-term potential. (investopedia.com)
18 Examples of Brilliant Email Marketing Campaigns [Template] – Learn from some of the best email marketing campaigns we've seen, plus grab an email template to get started with your own. (blog.hubspot.com)
Email Marketing Software & Services – Create your own email marketing strategy today! Customize an email template to design professional, mobile-responsive emails. Track your email marketing results in real time & improve them in no time. (constantcontact.com)
How To Get Started With Email Marketing & Make Money – Find out how to get started with email marketing and make money from your list. This how-to guide will help you create and send your first email campaign. (campaignmonitor.com)
65+ Engaging Email Newsletter Templates and Design Tips – Learn how to create email newsletters that people pay attention to. Includes free and paid email newsletter templates, examples and design tips. (venngage.com)
Email Marketing Software – With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. Start your FREE trial today! (constantcontact.com)
What is the Purpose of a Newsletter? [+ Examples] – Here are some reasons why you need an email newsletter and why it’s so important to your business. (campaignmonitor.com)
What Is Email Marketing? – Email marketing is the use of email to promote products or services while developing relationships. Learn the perks of email marketing and how to do it well. (thebalancesmb.com)
Benedict's Newsletter Benedict Evans – What mattered in tech this week? A weekly newsletter with 160k weekly subscribers. (ben-evans.com)
Learn Email Marketing: Everything from List Building to Advanced Lifecycle Automation – Our email marketing guide shares what email campaigns actually work, how to build an email strategy, and real examples worth learning from. (shopify.com)
Free Email Marketing Tools – Email marketing software for SMBs and Enterprises alike. With drag-and-drop templates, A/B Testing, and more. Send up to 2,000 emails per month for free. (hubspot.com)
Newsletter – The Newsletter Plugin For WordPress – The Newsletter Plugin is a complete tool to manage newsletters, straight from your WordPress dashboard. (thenewsletterplugin.com)
Email Marketing – With GoDaddy's Email Marketing Service, you can easily create and manage email audience lists and develop effective email marketing campaigns on the fly. (godaddy.com)
Email Marketing Campaigns – Stay in front of your audience with the right emails sent at the right time. Build newsletters. Create campaigns. Schedule emails. (activecampaign.com)
Final Tips
With the right tools and know-how, writing a newsletter can be a fun and exciting way to connect with your audience. It may seem overwhelming at first, but take baby steps and work through the steps listed above.
Start a newsletter today with these steps
- Sign up with ConvertKit’s free plan
- Draft a welcome newsletter
- Brainstorm topics for upcoming newsletters
As always, if you run into difficulties or find it tricky to set up a newsletter, drop a comment, and I will try to help. If not, still feel free to reach out to me – I love hearing about other business owners’ blogging journeys!

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TODO
COMMENT BELOW WITH A LINK TO YOUR NEWSLETTER

Originally posted on July 1, 2021 @ 4:31 pm
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