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The way you optimize your WordPress site is crucial for the health of your blog, so you must understand what can help and what doesn't. This post will give you 10 ways to optimize your WordPress website and get higher rankings in Google search results. And there's no need to worry about getting bogged down with technical details – I'll keep things simple and easy-to-follow! Ready? Let's go!
A few months ago, I decided to create a new blog, and I looked around before settling on WordPress. My main requirements were that I have a mobile responsive blog, SEO friendly, and straightforward enough to update myself. Overall, this has been the perfect choice for me, and I would highly recommend WordPress for anyone who is starting a blog.
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WordPress makes it easy to create a professional website that works across multiple devices and platforms with ease. Over the years, WordPress has evolved its platform into one of the best content management systems in today’s market. WordPress offers a lot of flexibility and freedom for content creators. It’s no wonder WordPress runs over 35% of the entire internet (including this website). Being a self-hosted website means that it needs to be maintained by its users regularly to keep up with the latest technology trends and search engine optimization (SEO). This article will give you a few powerful tips to help you optimize your WordPress website.
Contents
Search engine optimization (SEO)
Search engine optimization, or SEO, is used to get ranked on search engines for a specific keyword. Some examples of keywords are: “make money,” “how to make money,” “ways to make money,” etc. The main idea of SEO is to make your site as appealing as possible to the search engine. That's because 93% of online experiences start with an inquiry on a search engine—the most popular of the search engines being Google. Google Chrome controls nearly 45% of internet browsing, with over 60% of searches originating from mobile devices (QuickSprout.com). SEO is an essential component in the marketing world. It's how you make your site appealing to a search engine like Google and rank on them for specific keywords relevant to your business, service, product, or industry. The best way to get started with SEO is by learning about it and understanding what makes up good content to appeal more to people searching online. Doing this will generate higher traffic numbers, leading to increased sales of products or services offered by your company.
Install a Free WordPress SEO Plugin
An SEO plugin is a tool that allows you to increase your search engine rankings and performance by improving on the keyword phrases in your text and the metadata of your site, which includes title tags and meta descriptions. This little trick can have a significant impact on how people find your website through search engines. It’s also essential for social sharing because those posts will show up higher in Google’s search results. On top of that, it’s critical to make sure visitors stay on your site because they can find what they are looking for.
Many free WordPress SEO plugins help you optimize your website. Yoast is a comprehensive WordPress SEO plugin that also has a blogging tool built-in. It also contains the best keyword research and backlink checker tool, which will help you to optimize your content for search engine results. Another excellent WordPress SEO plugin is the All in One SEO Pack. It’s a big download, but it has many features to help you optimize your website for search engines.
The tips below will support you in understanding and implementing the fundamental principles of SEO.
Website Speed
The faster your website loads, the more likely your potential customers will find your site. Your website speed should be one of your main concerns. In fact, research shows that 40% of visitors will abandon a website if it takes longer than 3 seconds to load, and 80% of visitors will not return (QuickSprout and CrazyEgg).
When it comes to your website, many factors affect how quickly visitors can find what they’re looking for. One of the most important is load speed. So if you want to keep those sales coming in, make sure you consider how fast your pages load!
How website speed optimization influences conversions
The faster your page loads, the higher conversion rates it'll have. A conversion rate is the percentage of website visitors who buy something on the site (globaldots.com). According to Hubspot research, the 1-second delay means a 7% reduction in conversions. For instance, a page slowdown of 1 second could cost Amazon $1.6 billion in sales each year (Altexsoft). Despite these findings, 81% of marketers know speed influences their conversions but only 3% rank speed as a top priority (Unbounce).
To increase conversions on your website, you need to optimize its speed and load time, resulting in a lower bounce rate and more user engagement!
How your website speed influences the visibility
Google's ranking algorithm has long been a factor in determining the best sites for users to visit, but it only considered desktop experience before this shift. Now that Google takes speed into consideration when calculating rankings and deciding where your site ranks on SERPs (search engine results pages), you can be sure that load times will also play an essential role in how easily people find what they're looking for on your website – primarily if the mobile-friendly design is not yet implemented or up to date!
Related: HOW TO OPTIMIZE YOUR BLOGGING WEBSITE IN 2021
Verify Your Site with Google Search Console & Submit Your XML Sitemap
A sitemap is a map for Google that outlines which pages are on your website that you would like to be discoverable.
Mapping out the structure of your site (or sites) in advance will help make filling out and submitting this report easier. Still, it’s not necessary if you're using Squarespace or Wix as their hosting service may generate one for you automatically.
If you want your site to be found more easily by search engines, then submit a sitemap. It will help the engine find all of your pages and products they might have missed if they don't crawl it regularly on their own (BigCommerce.com and Google.com)
Duplicate Content
Duplicate content is a more serious issue than you might think and can actually impact your search engine rankings. When there are multiple pieces of “appreciably similar” content in more than one location on the Internet, it's tough for search engines to decide which version is most relevant to a given query–and that could mean lower rankings for you!
Optimizing Pages & Posts
This section covers topics on optimizing each of your pages and posts. Search Engine Optimization (SEO) means you want search engines like Google and Bing to find and rank your content. This requires that you use keywords on every page of your website and each post. There are also times when you need to take different strategies to optimize your content for various search engines. In this guide, we will share the best keywords to get more traffic to your website. WordPress SEO Considerations Content Development Content is the most important thing for your site. Even if you are creating blog posts, you should make new content regularly (Moz.com, Yoast.com, and Google.com)
Choose a reliable hosting provider
Having a reliable hosting provider is not only crucial for your blog or website but for your WordPress SEO efforts as well. Cloud hosting is a new way of storing your data. With cloud hosting, your site is never alone and can be easily migrated to another server in case something goes wrong. Cloud servers are usually faster than traditional ones because they detect where their customers live and transmit content from a closer server. Cloud Computing is better than conventional computing because it offers various security techniques, including encryption and monthly backups.
Cloudways is an excellent way to get started with cloud hosting. The platform offers five different providers, so you can choose whichever best suits your needs and budget. Setting up a server on any of these platforms only takes seconds; after that, it's simply about scaling as needed or desired to maximize the potential for growth while still maintaining stability. Cloudways uses the latest in high-security hosting to process your WordPress site so you can focus on what really matters – running your business!
Use Internal Linking
An internal link can be any type of link from one page on your website to another. Both internally, links help both the user and search engines find content more accessible than if there were no links; externally, they are also used for navigation purposes. Contextual linking is a new way of adding more interest into pages by pointing out related topics that may not have been obvious before. Internal linking is an integral part of SEO. With the correct links, you can guide your visitors and Google to all the most relevant content on your site.
In addition to understanding the relationship between content, Google divides link value based on which page they appear in. Often, the homepage of a website has more links than any other pages and is therefore given greater weight by google. This means that if you have several great posts but only put them all together at one specific category page instead of linking to your newest post from your home or blog page-even though it may not be relevant for that categories-your the latest article will receive less attention since it's been buried with older topics.
Therefore, when creating new articles, make sure you promote them within their own individual topic to find and read what interests them most! (Yoast.com)
Image File, Size, and Quality Optimization
Image optimization is about reducing the file size of your images as much as possible without sacrificing quality so that people can see them quickly. This means getting to rank higher on Google, which will bring more traffic and sales for you! As a blogger, you know the importance of images. From blog posts to social media updates, pictures are essential for making your content stand out from others and grabbing your audience’s attention. But with so many different sizes and file formats available, it can be challenging to figure out which design is best for each situation (shopify.com).
Image File
In the modern world, knowing about all of these file formats is crucial. The wrong one could result in low-quality images or videos and large files that slow down the delivery time. It's essential to understand each offer to choose an appropriate format for your needs!
3 Factors for Image Optimization
• Files can be easily accessed across devices
• Files are accessible quickly and seamlessly
• Media in files are top-quality
For more information on image files, including (but not limited) to JPG, PNG, and more, check out Filestack’s complete image file extension list.
RELATED TOPIC: 30+ SMALL CHANGES THAT ADD UP TO BIG SUCCESS FOR BLOGGING BUSINESS OWNERS
Image Size
With web images, you want to find the right balance between size and resolution. The higher your resolution, the larger the file size will be. In a world of print, high res photos are good; but on a website, it means slow load times for users-and that hurts SEO rankings and customers' experience in general.
It's important to understand that “size” is a relative term when it comes down to images. What you need for print can be much larger than what you need on the web– which makes sense because people view them from farther away!
Here are three things every content creator should know about how image size affects your work
1) Size requirements vary depending on where and how an image will be used
2) Images with fewer colors also require less resolution
3) When exporting, minimum required dimensions depend largely upon content type
Large images slow down your web pages which creates a less than optimal user experience. Optimizing images is the process of decreasing their file size using either a plugin or script. Lossy and lossless compression are two methods commonly used to optimize photos.
The perfect file size for your site is something that needs to be discussed. You have to make sure you don't upload an image that's 15MB in total. This makes the loading time much longer than it should be and will slow down any website user who wants access to what they want on a page as soon as possible. 125KB isn't too big either, but if your output is really high, then there has been some issue with how large of an area or resolution those images are at – which can affect load times considerably more, so watch out!
The optimal file size for uploading content onto a webpage should not exceed 155 kilobytes (KB). Files over 150 KB usually take up too much space and increase the amount of time required to load the page, which is unacceptable in today's digital world. If your file exceeds 155 KB, you should consider either having a high-resolution image or reducing your file size through resizing or compression.
GIFs are helpful when images are static and don't move. They also work well for images that contain lots of colors in them (for instance: logos and cartoons). Compression algorithms can reduce the size of a GIF without compromising its quality. The downfall to GIFs is that there are only 8-bit indexed colors.
JPEGs use lossy compression, which means they throw away data to get smaller file sizes. This makes the quality of JPEG files depend upon the degree of data loss and the amount of detail in the image. JPEGs are ideal for ideas that have lots of detail, such as photographs. Compression works by reducing the number of colors from an image but never reduces the number of bits per pixel.
PNGs are best for images that contain a lot of colors. They are also suitable for line art and text since PNGs don't support transparency. There are two types of PNG files: 24-bit and 8-bit, making it hard to know which is optimal to use online. The dimensions of a traditional photo are 4×6, 5×7, or 8×10. But on the web, they're measured in pixels and usually come out to 795 x 300px.
A resolution is quality or density of an image, measured in dots per inch (dpi). Most computer monitors display 72dpi or 92 dpi, so images are unnecessarily large when saved at high resolutions. When a design program has the option to “save for web,” it means keeping your work with low resolutions that will look great on any screen size and allow you to save time designing for multiple screens (desktop, mobile, and tablet).
If possible, output images with dimensions that are under 10kb in size. A great example of a 5″x7″ version of a design will require only 2.5MB while the same procedure at 16×20 inches will be nearly 1MB, and the file size on your server will increase significantly as well.
Lastly, remember to always check the resolution requirements when uploading images. If your browser or device doesn't support how large an image can be uploaded, they won't allow it.
This is just a very brief primer on how to optimize images for your website. I have been happily using GIMP for years, and it has never failed me! I hope this helps you with your image-creating techniques! (Jimbo and Kinsta)
Resolution Optimization
To have a successful website, you need more than just quality content. You also want visitors to quickly load your site and search engines like Google or Bing to find it easily when they perform searches. If you're looking into improving the look of your images online (either on blogs, websites, etc.), here are three tips that will help optimize them so that people can see what's up with ease
Tips to optimize resolution
1) Make sure all of your uploaded pictures look their best – if there is an ‘ugly' one in the bunch, then make sure it has less prominence by either making its size smaller or having other photos overlap where possible;
2) Don't forget about loading time – try not uploading too many high-resolution images at the same time, rather than taking the time to create multiple smaller versions;
3) Keep an eye on your image quality – make sure you have a good picture editor and that you only upload images that look like they could belong on your site.
You can choose one of the preset optimization qualities or select your own.
Resolution options
- YouTube Mobile – 720p 4 Mbps – Video is limited to 1080p and 3 MBps, but audio streams will be preserved when possible or transcoded to AAC 2.0 if needed;
- YouTube Kids-480 480 Kbps H264 640 x 360- Video is optimized for a mobile device's display resolution (360×640) with low bandwidth requirements while still providing a high-quality viewing experience;
- SRT subtitle stream files are copied as sidecar files before optimization.
- Optimized for TV – 8 Mbps 1080p – Video is limited to 1080p, and 8 Mbps and audio streams will be preserved. SRT subtitle streams will be copied as sidecar files, other subtitles formats transcoded before optimization if needed (before conversion).
- Original Quality: This option doesn't place any bitrate limitations on the video or specify a resolution that it can use; instead, the actual quality leaves everything up to the device, producing better results with different devices than what you initially set out in your settings. Audio or video already compatible with MP4 containers are left unchanged, but additional re-encoding may still occur based on their compatibility status at the time of encoding.
To have a successful website, you need more than just quality content. You also want visitors to quickly load your site and search engines like Google or Bing to find it easily when they perform searches. One of the most effective ways to achieve this is through resolution optimization.
Tips and Frequently Asked Questions
The following are tips and frequently asked questions.
WordPress SEO Checklist: 20 Tips to Improve Your Rankings
1. Make sure the title tag is appropriate and represents your content.
2. Ensure the URL is appropriate for each page
3. Check the “no follow” attribute on your links to search engines. This indicates that you do not want search engine spiders to follow a link to a particular page within your website – this can hurt your rankings!
4. Check out Google's Webmaster Tools
5. Ensure those unique URLs are used so that Google can identify multiple websites when indexing a website.
6. Ensure those duplicate URLs are identified and not crawled. This is accomplished by using the terms “self-closing” tag within the markup, which indicates that no further links will be retrieved from the current page.
7. It is essential to make sure you add unique content to your website to be indexed in search engines.
8. Titles between 3-30 characters long – 70% of searches on Google happen within this range
9. Images should be set to a maximum of 200 bytes.
10. Avoid keywords in images as they can cause them to be missed by search engines.
11. Remove any meta tags from your HTML code that cause the text to be capitalized.
12. Remove any copyrights and credits from your HTML code.
13. Remember: SEO (Search Engine Optimization) is not an exact science. It is a process whereby you try to identify what search engines are looking for when they analyze your website's content and optimize your site to be “in” the searched content. In addition to keywords, you can add related keywords as tags in your article or page content.
14. Include keywords in the title tag. It's a good idea to include them twice, so use your first word and then repeat it at the end of your title.
15. Include relevant keyword phrases in the first three sentences of your content.
16. Take advantage of other blogger's networks by writing articles for popular blogs and including relevant critical phrases within the body of the article.
17. Use alt tags for images on every page (allowing search engine crawlers to spider text within images they encounter).
18. Make sure your page titles are relevant and descriptive.
19. Check for broken links, broken images, missing alt tags, etc., on each page.
20. Take advantage of plugins that help you create RSS feeds for your posts/pages. This is an easy way to keep track of what is being indexed by search engines.
This list of SEO techniques has helped my client's websites get top rankings in the search engines and give their clients a higher level of customer service than competitors.
RELATED TOPIC: 30+ SMALL CHANGES THAT ADD UP TO BIG SUCCESS FOR BLOGGING BUSINESS OWNERS
1. Flush your cache and delete temporary files.
2. Keep your plugins updated and backup your website daily.
3. Compress graphics when possible.
4. Upgrade WordPress if possible.
5. Reduce the number of plugins you are using by uninstalling those not used often or replaced by free plugin equivalents.
6. Evaluate which themes and templates will work best for your site.
7. Always keep your site up to date with the latest WordPress version.
8. Install a CDN (Content Delivery Network). Then, if you get a slow website with no CDN, it makes no sense to purchase it or use it in any other form; you should just take the time to fix the problem instead of paying more money for something that is not helping you nor your customers.
9. Learn how to optimize images for search engines.
RELATED TOPIC: INCOME REPORTS
To rank new content quickly, you should use targeted link building and set up a blog feed. You should publish your content on Facebook, Twitter, Linked In, or Google+ and get as many people to share the content as possible. You can also use the WordPress Social Media Plugin.
Once the blog feed is set up, you should get your content syndicated to other online directories such as DMOZ, Yahoo!, and Delicious. When doing this, you should check for duplicate content in your existing RSS feed and delete it. You can also collect the links into an external HTML file and then create an XML Canonical link for each of them. Lastly, you need to optimize each link by using internal linking as well as external linking.
1. Clear web cache
2. Remove temp files
3. Update plugins
4. Optimize graphics
5. Upgrade WordPress (if possible)
6. Reduce plugin list to include only those needed on the site for business use and uninstalled those not used often or that could be replaced by free plugin equivalents
7. Use templates that work best with your site and themes alongside considering the latest version of WordPress and keeping it updated with newer updates as they come about
8. Install a CDN for faster page load times if appropriate (TCP/IP delivery rate should be kept at a minimum of 70% to ensure users are getting an optimal experience)
9. Use the WordPress Social Media Plugin if appropriate
10. Use a blog feed to get content syndicated onto other online directories
By setting up plugins that monitor website performance, your site speed can improve significantly. WordPress Performance and Page Speed Checker is a good plugin that can help you identify any weak points in your website. With your plugin installed, you can instantly identify sites downloading a massive amount of data or are slow. These plugins help you speed up your website by uploading dynamic content quickly, updating a site speed test, monitoring the server’s performance for speed tests, analyzing your traffic data, and calculating how much bandwidth your site is consuming. How can I optimize my website design? With its hundreds of millions of users, it has become more critical than ever for website owners to optimize their design in the age of Google.
Web developers are always looking for the best ways to optimize web pages and the fastest loading times on the web. The secret to speed optimization is ensuring that your website is built using the best practices. Let's look at some of the best methods to ensure your website loads faster.
1. Do not use too many images on your website. Optimizing your WordPress website for speed should not only apply to the pictures but to all the resources. Minimalistic design is the order of the day in today’s web development. Unless you really need a lot of images, then you can stick to the bare minimum.
2. Optimize your website with search engines A good website is a good website. The main goal of any website is to have users find what they are looking for on your site.
1. Choosing a WordPress theme
2. Optimizing your WordPress website content
3. Align with Google search engine optimization
Getting ranked higher in Google is not easy, but it does not have to be expensive either. A service called MozCon can scan your website and tell you where you are losing out and how to make your website rank higher. This service can be used to analyze the content of your website, so you can decide what to edit and what to leave alone. The most important thing to know is that Google will not rank you higher unless your website has relevant content. Therefore, you should make sure that you have quality content that satisfies your visitors. In addition to content, you should also make sure that your website has a high-quality design. If you're not sure if you have the resources for it, contact a professional web designer.
Google search engine is the most popular search engine, and its algorithm is designed to show the best search results to the searcher. According to Google, “For each search, Google decides what ranking signals are most important. To rank high, a result needs more than just a good search engine result – it needs to satisfy users' user needs. We evaluate a site's usefulness by examining factors including relevance, usefulness, trustworthiness, accessibility, desirability, and much more.” So how does it do it? Site Architecture Content Keywords Editorial Guidelines An additional way Google evaluates your site’s content is through its “intelligent” search suggestions.
For example, if you were to optimize your domain's HTML title tag to be the first descriptive phrase in the title of your article, you'll get a better keyword match. Although the meta description should be enticing, it can be pretty competitive. Here's a piece of advice to keep in mind: Relevant keywords that will help your website rank well on SERPs As a best practice, when writing a meta description, keyword the most relevant keywords that will help your website position well on SERPs. Select a few keywords to create a search optimization strategy for your website. Choose 4-5 phrases that rank well. Try to choose words relevant to your content but not so important as to be easily forgettable.
A few common examples of these ineffective SEO tactics include using all caps text, too many numbers, and too long and repetitive headlines. You want to create the headline to tell the reader exactly what they should expect to read, not what you want them to think. You don't want your content to read like a sales brochure. The headline should also have an image that will complement the rest of the content of the website. There should be several relevant keywords that will help visitors find what they are looking for and get them to your website as fast as possible. If you have ever tried to find something on your website by typing in “test,” you know the keyword stuffing issue.
RELATED TOPIC: FRASE.IO FOR BLOGGERS
If you are unsure about how long it takes Google to rank your page, here is a fun way to find out: You can change your headline text on your website to some keyword phrases you have submitted for the last few years to Google Adwords. Click on the URL bar in your browser, scroll to the bottom of your page and click “Save Changes.” Now, refresh your website, and observe the difference. The shorter the URL, the faster Google will rank your page. Don't hide your call-to-action button! While Google rankings are ultimately determined by your website's content, your call-to-action button is a tool for increasing traffic. If you have any call-to-action button, it must be visible, prominent, and bold on your homepage.
RELATED TOPIC: FRASE.IO FOR BLOGGERS
A solid website page load time is essential to optimize your site because it is one of the first things Google looks for in its search engine rankings. Most major search engines have an internal page load time calculator, which you can use to ensure your pages load in a desirable amount of time. If your website takes longer than three seconds to load, it will most likely negatively affect your rankings in Google.
RELATED TOPIC: INCOME REPORTS
Additional Resources
WordPress SEO Checklist: 20 Tips to Improve Your Rankings – Find out why WordPress is one of the favorite CMSs available today and why so many SEOs prefer the platform. Plus, see 20 WordPress SEO tips to improve your rankings (semrush.com)
34 Ways To Improve SEO Rankings in 2021 – Where is your website traffic coming from? If you’re relying on people to find you through a Google search, search … (quicksprout.com)
10 Google Hacks to Improve Your Search Rank for Free – Money alone can’t buy Google rank, but you can improve your position on the search engine results page (SERP) without spending a dime with a bit of time and strategy. (websolutions.com)
WordPress SEO Made Simple – A Step-by-Step Guide (UPDATED) – Want to improve your WordPress SEO? Here are all the WordPress SEO best practices, tips, and the best WordPress SEO plugins that you need to know about. (wpbeginner.com)
How to Rank Higher On Google In 2021 – Learn exactly how to become an SEO expert in 2021. Includes free resources, learning frameworks, and case studies. (backlinko.com)
WordPress SEO Tutorial • The Definitive Guide • Yoast – This is the ONLY tutorial you'll need to hugely increase your search engine traffic by improving your WordPress SEO. Want higher rankings? Read on! (yoast.com)
20 Ways to Speed Up Your Website – and Improve Conversion by 7% – Even a 1-second delay in your website`s load time can lead to lower revenue and traffic. Try these 20 tips to speed up your website in 2019. (crazyegg.com)
Top 10 Ways to Improve Your Local SEO Right Now – Local SEO is essential to smaller businesses that operate on a regional, as opposed to a national, level. While national SEO focuses more on ranking in searches across the… (wordstream.com)
Google Ranking Factors for 2021 (10 Are Most Important) – Are you wondering which Google ranking factors are essential for your website? Here's are the most crucial factors you need to focus on for higher rankings. (monsterinsights.com)
The Step-by-Step Guide to Improving Google Rankings Without Getting Penalized – Want to improve your Google rankings? Here's how to improve your order and prevent a Google penalty. (neilpatel.com)
Five Ways to Improve your Site's Ranking (SEO) – Follow these suggestions to improve your site’s search engine optimization and ranking, and you will be google rewarded: Use metadata, have a link-worthy place, publish relevant content, update your content regularly, and use alt tags. (mtu.edu)
10 Ways to Improve Search Engine Ranking (SEO) – Follow this manageable list of 10 non-technical ways to improve search engine ranking that will help increase your organic website traffic. (usdigitalpartners.com)
10 Crucial SEO Ranking Factors You Need to Know – Do you know which SEO ranking factors keep you from Google's #1 spot? Read this to learn how to improve your Google rankings today! (optinmonster.com)
How to Make Every Blog Article You Write Rank High in Google Search – So you’ve started blogging. It’s a great way to start building traffic, acquiring new customers, and developing brand awareness. But I have some bad news. Unless your articles are ranking well in Google search, you’re not going to make much progress. Understanding SEO is critical to making your webs… (neilpatel.com)
10 Tips and Tricks for Improving SEO on Your WordPress Website – Bluehost blog offers tips and education on many topics like 10 Tips and Tricks for Improving SEO on Your WordPress Website. Learn more now. (bluehost.com)
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Conclusion
If you're struggling to figure out how to optimize your WordPress website, then this post is for you! In it, I'll give you 10 ways that can help with search engine optimization. You might be wondering if there's a way that doesn't involve technical details – and the answer is yes! I'll outline everything in simple language, so it's easy for anyone to follow.
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You might be wondering how to get your website higher rankings. The way you optimize your WordPress site is crucial for the health of your blog and it could be the key to rising ranks. Luckily, here are 10 tips from the best SEO experts that'll get you started on your road to success.
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Originally posted on August 1, 2021 @ 1:18 am
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