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Get expert blogging tips from a successful business owner to help you launch your first blog. Learn how to create, manage, and promote your blog today!
Blogging has been an integral part of the internet ever since its inception. Blogging is one of the most popular ways to generate traffic and revenue for a business these days. Blogs are also great tools for building your brand and making yourself more visible in your industry. However, many people don't blog because they feel it's too complicated or time-consuming. Luckily, there are some easy blogging tips that you can use right away to start generating content for your blog today!
Last month I received several messages asking for blogging tips for aspiring bloggers.
I am touched by your messages, and I'm so glad to be here for you. There are many tips, but the most important one for me is, ‘Write about what you know.'
It's so easy to create a blog nowadays. It's easy to make money from blogging, but it's hard to know where and how to start. Blogging is an excellent way for you and your company or organization to establish a solid online presence, develop your brand and increase customer relations.
In this guide, I have covered some of the more essential tools that will help you develop your blog into a successful business venture.
Before we get started, make sure to sign up for my newsletter and get tons of tips and tricks to boost your blogging business.
A blog is a great way to build your brand, establish yourself as an expert in your niche, and connect with potential customers. But before you can start blogging, there are some things you need to know about the process.
Contents
6 Essential Blogging Tips for Beginners
So you've decided to start a blog. Great! You're probably wondering how it all begins and what's next? Well, I'm here to show you the ropes–starting with these six easy steps for blogging beginners that will put your site on its feet in no time at all. Blogging is more popular than ever before, with a whopping 80% of people identifying as blog readers! In fact (and this may seem surprising), some studies have shown that organizations are 13x as likely to see positive ROI by prioritizing their blogs rather than trying different types of social media marketing strategies or tactics (blog.hubspot.com and NeilPatel.com). That means they make money from every single person reading each post pretty neat, huh?!
Organizations are 13x more likely to see positive ROI by prioritizing blogging.
blog.hubspot.com
Related: WHAT IS A BLOG?
Figure out what you want to say
Blogs are primarily written and published online. They are typically presented in chronological order, with the newest posts appearing first. Anyone can publish a blog, with no need to be an expert in writing or publishing.
A short-list of blog categories
How-to blogs
This type of blog uses step-by-step lists and instructional text to teach readers how to accomplish specific tasks, such as programming, repairing electronics, or cooking bacon in the microwave oven.
What blogs
This type of blog discusses what products or services people should buy for their homes or lives.
Review blogs
This type of blog is written by someone who reviews movies, books, restaurants, or other topics.
Funny blogs
This type of blog contains jokes or funny stories that would make the readers laugh. It usually includes comics and memes as well.
Quote blogs
This type of blog includes inspirational and motivational quotes from famous authors, philosophers, or celebrities. It is a reflection of your personality posted on your website.
Controversy blogs
This type of blog discusses controversial topics such as abortion, politics, and religion. It aims to stir debate and encourage comments.
Informational blogs
This type of blog contains articles with tips or instructions on how to do certain things. These may include DIY (do it yourself) or How To articles.
Review blogs
Blogs about products, services, or events and how they perform in the market. These are usually more informative than opinion-based.
Diary blogs
This is about your daily events with photos or videos.
Life blogs
This type of blog outlines your ups and downs in your life, especially how you approach hardships and significant events in your life.
Bloggers get rewarded for the content they provide to their readers. Most bloggers will make money as an affiliate for companies selling products that they recommend due to the reader’s interest in them. Many companies pay bloggers to put advertisements on their websites or to promote products. In return, the blogger gets a portion of the commission made from the sale. Popular brands that pay bloggers are American Express, eBay, Google, Nike, and Starbucks. Think about monetization and income streams is essential when planning your blogging business strategy.
Related: WHAT IS AFFILIATE MARKETING? MAKE MONEY PROMOTING PRODUCTS AND SERVICES
Find a niche
A business is only as strong as its niche, and to be successful, you need a target audience and a unique selling proposition. An example of such an establishment would be weightlosscafe.net. This site offers apps for your phone that let users track their calorie intake while also allowing them to have the option of paying for membership so they can get personalized advice from nutritionists about how best to lose those extra pounds!
Choose a blogging niche that you are interested in
For example, you love doing DIY home projects, or you're a professional chef. Think of something that you can post about for a long time because it's your passion. Choosing a niche that you're interested in will be easier to create original content for your blog.
Decide on a name for your blog
Think of something that best describes what your blog is about and is easy to remember and type into the browser address bar. Check if the name is available taken by searching online at various domain registrars such as NameCheap. Most important, check the Trademark Search System. If it's available, register your domain name right away before someone else does.
Niche selection: How to find the best blog niche for you
If you're looking for a blog topic idea, it's worth taking the time to brainstorm and find something that speaks to your interests. If you don't have any ideas in mind but know what niche you want to be in (e.g., crafts or cooking), look up some blogs that are already successful within those categories and see what they do differently than other bloggers. Choosing a niche that you're interested in will be easier to create original content for your blog without getting frustrated by writer’s block. When naming your blog, make sure it accurately reflects the type of content on offer while easy enough for someone who doesn't know about blogging yet to remember how to spell later down the line!
Choose the best blog platform
One of the best decisions you can make for your blog is to create a website. The key software that most people use and recommend, in this case, WordPress, has a 90%+ market share according to (firstsiteguide.com). Sign up with a hosting provider (many) who offers reliable cloud servers because it means never having any downtime or worrying about data loss if something goes wrong- thanks to backup features!
Cloud computing is the future of online data storage. Cloud servers are faster than traditional ones because they detect where their customers live and transmit content from a closer server. They also offer various security techniques, including encryption, monthly backups, etcetera!
Cloudways offers five providers to choose from for your cloud hosting needs- all with different price ranges that best suit you or your business’s budget. Setting up an account on any platform only takes seconds; after that, it's as simple as scaling if needed/desired to maximize profits without breaking the bank (financial restrictions are a thing of the past, though!)!
Related Content: HOW TO START A WORDPRESS WEBSITE ON CLOUDWAYS
Embedding a blog into your business
As a business owner, you have to juggle many things. You have to stay on top of your customers and their needs. You need to work with suppliers and make sure all the products you sell are up-to-date. And to keep costs low, marketing is essential too! But don't forget about blogging – it's one of the most potent ways you can market your company.
Hiring a Blogger
If you have an existing business website and you want to add a blog to it, hire a professional blogger or web content editor to create your blog for you. This way, the writer has an existing site that has been optimized and optimizes your blog's content as well.
There are two significant advantages to hiring a blogger. The first is that they will have more experience writing than you do, so the chances of them writing quality posts are much higher. The second advantage is that an experienced blogger should create posts quicker and with less effort.
Writing Your Posts
If you are not interested in hiring a blogger, writing your posts can be quickly learned. The most important thing for blogging is content variety, so as long as your goal is to post for SEO purposes, then posting yourself can be just as effective.
Related: HOW TO WRITE A BLOG POST: A STEP-BY-STEP GUIDE FOR BLOGGING BUSINESS OWNERS
When you want to choose the best blog platform, consider these 4 factors
Blogging is a powerful way to communicate with customers, but it can be difficult for small businesses and entrepreneurs who don't have the time or expertise needed. One of the best decisions you can make for your blog is choosing what platform will work best for you.
When you want to choose the best blog platform, consider these 4 factors
1) Type of blog (you can start with free, but it's best to move up to pay when you start making money)
2) Number of blogs (the number of blogs is usually determined by the number of people that you would like to follow)
3) Functionality (check out some of the below features before you buy a platform.)
4) Price (you may want to consider this before purchasing a hosting service as they are often bundled).
When it comes to blogging, you need the right platform for your needs. Consider these four factors when choosing a blog and see what best suits you!
Create a plan
“It's not the size of your blog that matters, but how you use it.” This quote is from Ashley Brooks, and it is so accurate. The internet has created a new era where anyone can create their blog about writing about fashion or food! However, blogging isn't as easy as just putting up posts and waiting for the comments to roll in.
To be successful at blogging, you need a plan. And that plan needs to include these five things
1) The “Product” – what exactly are you selling to your readers? You should have a basic outline of this from the start, but be sure to adjust it often as your blog gains popularity.
2) The “Story” – keep in mind that blogging is storytelling, and to be successful, you should have a plan for how and when you'll share your stories.
3) The “Voice” – while some blogs focus on sharing personal experiences, the best blogs focus on providing valuable and exciting information.
4) The “Space” – this is where all those posts live! Space is defined as how many words per page. Keep in mind that your content should be easy to read and understand.
5) The “Stage” – where is your blog going? Remember to plan for updates, new posts, promotions, steady growth, and a strong community.
The more you know about blogging, the better off your blog will be. You might not have a plan for these five things yet, but that doesn't mean it's too late to create one!
Write your first blog post
The key to writing a successful blog is knowing how to do it well, and that means creating content that will rank in search engine results pages (SERPs). If you're just starting as a blogger, this might be the most confusing part of blogging for you. But don't worry! There are several points of guidance when writing your first blog post.
Here are just a few tips on how to develop an effective SEO plan for your blog
1) Use pertinent keywords every time, no matter what type of post it is – email newsletter, press release, story about traveling and staying in hotels four stars or less…
2) Make sure you have a well-written title – even if you are writing something for your friends and family
3) Make sure your post is fluid enough that search engines will be able to read it easily
4) Check the length of your blog posts – it should be between 500 and 2000 words
5) Title your blog posts, images, videos, and other media content
6) Make sure your blog post has relevant keywords in its URL
7) Use keywords naturally throughout the actual text of the post
8 ) Put links in from other sites
9) Make sure to put plenty of links to internal pages on your site
10 ) Include contact information
A solid cheerful voice is necessary for your content to be successful. Embedding SEO guidance into each blog post should become a natural part of your creative process. The end goal will always be to give readers an excellent user experience while on your website. Studies have shown that 53% of all traffic comes from either organic searches on Google (53%) or other websites like Facebook (46%) (firstsiteguide.com). Which makes seamlessly embedding SEO into your content a must!
There several things you can do to make sure your first blog post as effective as possible
1) Write a mighty fine first paragraph – if it's not enticing, the reader won't keep reading.
2) Have a strong introduction – give the reader a reason to keep reading.
3) Deliver value – at the very least, your post should provide any updates or new information to your readers.
4) Always have a call to action – whether it's a video, an email signup form, or a link to another page
5) Don't plagiarize
6) Have fun! Blogging is meant to be enjoyable. People will feel that if you're not having fun writing it.
So, if you're a blogger starting in the world of content creation and SEO optimization, don't worry. We've provided some quick tips to help you get going on your first blog post. This list is by no means exhaustive to optimize your articles for search engines! But with these pointers as an introduction to blogging best practices, we hope this will serve as a step towards success in building up your readership base through effective online marketing.
Promote your blog
It's no secret that blogging is a challenge. It takes time, creativity, and persistence to get your blog noticed. You just need the right tools and knowledge. Blogs can be great for promoting your business or just promoting yourself. The benefits go both ways. People will be more likely to click on your link if you have a great blog that consistently updates and provides good content. Your blog is also a great way to promote other people's content, so they can get the exposure they deserve in their field of work (or just as a favor).
5 of ways to promote your blog
If you want to promote your blog posts, there are many ways you can do so. You can use these promotional methods on their own or in combination with one another.
Hire a professional blogger to promote your blog
If you feel like your new website needs more attention to get many visitors there, hire someone who knows what they're doing to help you promote your blog posts. There are paid bloggers who only write the content for your business but don't put in the minimal effort of sharing their posts with other people. Dropshipping or ghost blogging means that they will just write about your products or services and not share it if it's not search engine optimized.
If you want to develop a social media strategy on top of the website, you can do this Later. It will help you to schedule your Tweets and Facebook status updates. Later was created to specialize scheduling on Instagram, which is expected to grow 15.1% this year, compared to just 3.1% growth for the social network sector as a whole (blog.hubspot.com). You should also make sure that you use Hashtags on Twitter so that people can find your business more quickly on Google and Facebook.
Blog commenting for lead generation and traffic
“According to Forrester Research, around 97-98% of your visitors leave without taking action or identifying themselves” (neilpatel.com). If you are not using blog commenting, consider whether it could be an option for improving your website traffic and lead generation. Blog commenting can also introduce new visitors to your website and encourage them closer to engaging with you.
Guest blogging
Get yourself active on guest blogging websites related to your niche and target traffic to your website. You can also reach out to bloggers and let them know that you're happy if they link back to any of your posts from their blog or website.
Product listing
The following are the leading shopping websites based on where your target customer is located. Each one of these sites has its algorithm for ranking, so you might want to try them all out and see what works best for your business before focusing on one.
#1 Amazon – Since Amazon is the number one online retail site, you may want to consider listing your products on this website if they fit your niche. Since there are millions of products on Amazon, you can set up a store or sell multiple products through pay-per-click ads. Products sold here can have an optimized title and catchy description for maximum effect.
#2 Etsy – This is an online marketplace that sells hand-made and vintage items. If you're into selling high-quality clothes and accessories that other people don't have, Etsy could be the perfect place for selling them to potential customers who have a passion for handmade things too. The site also offers some great features such as payment via credit card, gift wrapping options, and even shipping worldwide for international buyers.
#3 Google Shopping – If you have a product that people have been searching for online and you could offer it here, this platform can be highly successful. Searching for a specific product on Google can increase the number of people who are looking for it, so make sure to get its name and a good description on your website as soon as possible.
Increase your blog traffic today
Promoting your content is one of the essential steps in acquiring new leads and ensuring repeat customers. Most people get their news from social media sites like Facebook and Twitter. That means if you have an account on these platforms, start using them! Blog about topics that interest most of your target audience so they'll come back every time there's new content posted.
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Tips and Frequently Asked Questions
The following are tips and frequently asked questions.
Choosing a blogging platform is one of the most important steps before starting a blog. WordPress is the most popular blogging platform, but there are also many other platforms that you can choose from. WordPress is an open-source content management system (CMS) which means you have complete control over how your pages are set up and code interaction with other elements on your blog page.
There are two types of platforms: hosted and self-hosted options. These are what you need to know about before deciding if WordPress hosting is for you!
Hosted Platforms – Many of the most popular SEO-optimized hosting companies offer a free or half-off premium hosting option for bloggers who have their sites hosted with them.
Self-Hosted Platforms – A non-hosted platform is a software that is downloaded to your computer and that you install on the computer. Bloggers have complete control of their hosted platform by installing a customized version of the platform themselves. Alternatively, you can secure your website on cloud hosting, which allows your website to be backed up and independent of your geographical location. More and more online platforms are switching to cloud hosting for its reliability and ease. One of the most popular cloud hosting platforms is Cloudways. It’s easy to use interface and customer support for some reasons businesses choose Cloudways.
Related: HOW TO START A WORDPRESS WEBSITE ON CLOUDWAYS: START A WEBSITE THAT IS AFFORDABLE, SCALABLE, AND OFFERS MONTHLY PAY-AS-YOU-GO PLANS
millions of sites on the web, it’s easy for readers to get distracted before they even reach your content. So, make sure that you have a web hosting account that will help them find you when they are ready. 
A blog post can be in the form of a summary of a few keywords, a picture, or even an infographic. These five steps will help you write your blog post in minimum time.
1) Research
The first step is to research the product or service that you will promote, in this case, regarding the blog post topic (check out Frase for research).
2) Use Keyword Tool
The second step is to use a keyword tool to help you come up with keywords related to your email newsletter (check out Frase for keyword research).
3) Determine Your Themes
The third step is to determine the theme of your blog post according to the content from previous posts and your desired users’ needs and interests.
4) Choose the Right Blogging Platform
The fourth step is to choose the right blogging platform according to your blog post topic and your audience.
5) Write Your Blog Post
The fifth step is to write the blog post, which will be used as promotional content. You have a ton of options with writing, you can use tools like Conversion.AI and Shortly, or you can opt to hire an experienced blogger.
Related: HOW TO WRITE A BLOG POST: A STEP-BY-STEP GUIDE FOR BLOGGING BUSINESS OWNERS and FRASE.IO FOR BLOGGERS
Creating a blog for beginners is not very hard, but it does take some time to complete your first blog posts interesting and informative. Usually, beginners wanting a blog for beginners should first decide what they want to write about and then tackle the topic in detail. The beginner should also work out how long the article should be, how often they will post their blog entries, and what format or writing style to use.
Related: HOW TO WRITE A BLOG POST: A STEP-BY-STEP GUIDE FOR BLOGGING BUSINESS OWNERS
While the pay for blogs is still pretty low compared to regular jobs, new bloggers should be pleased with their earnings. E-commerce entrepreneur Jessica Green has a blog and an e-retail store that sells her products and earns around 2,000 per post.
Related: WHAT IS A BLOG?
Once you have learned how to blog effectively, you will most likely start considering monetizing your blog. There are many ways to monetize your blog, but I would recommend learning as much as possible about affiliate marketing and other forms of online marketing. Once you have gained the knowledge on making money blogging, it will be easier for you to get started in making money from blogging.
Related: WHAT IS AFFILIATE MARKETING? MAKE MONEY PROMOTING PRODUCTS AND SERVICES
Blogs are an excellent medium for advertising your company, but you need a lot of patience and time to start seeing results. You must find the right keywords to target based on your niche to get the most traffic possible. Ranking for keywords is also critical as it will determine how many visitors you can draw in, so keep this in mind. Blogging and running an influential blog that generates leads can be an enriching endeavor, that is, if done correctly.
Related: HOW TO OPTIMIZE YOUR BLOGGING WEBSITE IN 2021
The best blogs are the ones that can create an emotional connection with their audience. WordPress is one of the most popular platforms.
Related: WHAT IS A BLOG? And HOW TO START A WORDPRESS WEBSITE ON CLOUDWAYS: START A WEBSITE THAT IS AFFORDABLE, SCALABLE, AND OFFERS MONTHLY PAY-AS-YOU-GO PLANS
If you have something to say and want to say it, you should start blogging (or hire an experienced blogger to write on topics that make you money). Blogs can be used for various things, from promoting an existing business to creating your brand. Blogging is a great way to advertise your product or service by building relationships with potential clients who follow you on social media or regularly checking out your blog. You never know how much you can grow in the blogging world, so start today and see where it takes you.
Related: WHAT IS A BLOG?, HOW TO OPTIMIZE YOUR BLOGGING WEBSITE IN 2021, and HOW TO START A WORDPRESS WEBSITE ON CLOUDWAYS: START A WEBSITE THAT IS AFFORDABLE, SCALABLE, AND OFFERS MONTHLY PAY-AS-YOU-GO PLANS
According to the self-proclaimed, most extensive study of blogs ever performed, Gaille (BrandonGaille.com, 2018) found that niches that make the most money are personal finance, marketing, food, lifestyle, Mommy, and travel.
Related: WHAT IS A BLOG?
Additional Resources
101 Blogging Tips for Beginners (2021) – Are you looking for blogging tips to help you start your blog? Check out our list of 101 blogging tips for beginners! (blogtyrant.com)
How To Start a Blog in 2021 – Easy to Follow Guide for Beginners – Learn to blog. A step-by-step guide to learn how to start a blog, choose the best blogging platform and avoid the common blogging mistakes made by newbies. (bloggingbasics101.com)
17 Blogging Mistakes to Avoid in 2021, According to HubSpot Bloggers – If you're not getting ROI from your blogging efforts, you might be making one of these blogging mistakes. Here's what HubSpot bloggers have to say. (blog.hubspot.com)
Blogging 101 Tips: 10 Beginner Mistakes to Avoid (& How to Fix Them) – I have been blogging for almost a decade (Wowza!), and Bucket List Journey has come a LONG way in that time. As a beginner, there was so much excitement about creating the site that I forgot to do the necessary research to make it successful from the start, or at least a lot (bucketlistjourney.net)
17 Blogging Tips For Beginners (That Actually Work) – Here are the things we wish we knew about blogging when we started. (ahrefs.com)
Beginner's Guide to SEO [Search Engine Optimization] – New to SEO? Looking for higher rankings and traffic through Search Engine Optimization? The Beginner's Guide to SEO has been read over 10 million times. (moz.com)
45 Things I Wish I Knew Before Starting a Blog That Gets 400,000 Visits/m – Starting a blog is one of the best ways to put yourself out there and drive traffic. Here's how to start a blog and get to 400k visits/mo. (codeinwp.com)
Conclusion
Start with an introductory section that sets the scene for the rest of your post. You want to write a short, bullet-pointed summary of the purpose of your post before you get started- the more you write, the more specific you'll want to get. There are many helpful suggestions out there, such as outlining your topic, choosing an example of a good post, and writing your headline. Editing Once you've written a summary, it's time to edit. Everyone has different style preferences, so try to choose something that you like the sound of, even if it's not exactly how you've written it. You must stay consistent with your style to read through the whole post easily. Publish. You're almost done.
TODO
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Originally posted on August 8, 2021 @ 12:16 am
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