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Twitter newsletters is a new function available through Revue. Easily add content and share to multiple platforms for free. Each newsletter is an opportunity to make money and attract new subscribers to your email list.      

The fight for newsletters is on! 

We’ve seen how image, video, and audio media have exploded on social media platforms and the capability of each platform to monetize and advertise. Now, it’s time for written media. 

If you’ve struggled with growing your email list, this is the post for you!

Today we’ll be tapping into Twitter newsletters. 

Before we get started, make sure to sign up for my newsletter and get tons of tips and tricks to boost your blogging business.

What Is a Twitter Newsletter?

Twitter newsletters came after the acquisition of Revue in the first quarter of 2021. “Revue is a service that makes it free and easy for anyone to start and publish editorial newsletters” (Twitter). Twitter’s platform has long been known for being the place to host breaking news and is widely known for its text-based content. The newsletter function of Revue is free and easy, and it makes it so you can send the same content to multiple platforms with different layouts in one place, which saves time and increases platform exposure at the same time.

How to Use Your Twitter Newsletter

The purpose of a Twitter newsletter is to increase engagement with followers. When your followers are engaged, they are more likely to subscribe by adding your Twitter username to their email address book. Since Revue is an email publication tool, the rules of email apply. It’s important to use friendly language, send frequently updated content, and not spam your followers.

What to Include in Your Newsletter

You are encouraged to include at least one high-quality image per newsletter that has a quick link back to your website. You are allowed 10 “tweetable” words on your Twitter feed, and it is valuable to include a link back to your blog or website.

How to Create Your Twitter Newsletter

Do you want to create a Twitter newsletter? This blog post will teach you how.  Have you heard about the benefits of blogging but don't know where to start? You'll find it easy with this guide. There are many ways blogging can help your business grow and improve customer relations- from SEO and social media marketing to web design and eCommerce. The best part is, there's no need for any complicated software or programming skills! Read on for the step-by-step instructions that will have you up and running in no time!

There are four main steps in creating a newsletter

1. Create a template that includes your images, content, and headlines. 
2. Press “publish” on the template you have created, and this will send the pre-created newsletter out as a draft. 
3. Edit the draft by adding your content and captions. 
4. Publish the new version of your newsletter from your dashboard.

By following these simple steps, you'll be able to create your own Twitter newsletter in no time. From adding images and GIFs to sending out emails regularly, the possibilities are endless!

How to Monetize Your Newsletter

You can monetize your newsletter by creating a paid subscription. Typically, the only way to create paid content is to use an email service provider. However, you are allowed to host your WordPress site and use the Revue WordPress plugin to draw people in with free content and then offer them your premium content for a fee. You can provide access to premium content via Paypal, Google Checkout, or by manually entering credit card information. When you want to create a new subscription, go to your dashboard and click the “create subscription” button.

In other words, a Twitter newsletter is a great way to get more attention from your followers and subscribers. Build an email list with this newsletter and start connecting with people. You can use Twitter recommendations to stay in touch with your existing audience, and then your email list will become their mailing list. Use Twitter to promote your email list, and you will benefit from an already engaged audience. 

How to Create a Twitter Newsletter in 3 Simple Steps

Twitter newsletters are a relatively new feature and difficult to spot. Here are simple steps to start your first newsletter.

Newsletter Button

Log on to your profile and click on your profile menu. Once the left bar appears, you will notice a button that reads “newsletter.”

Follow the prompts to open a Revue

Revue Settings

Explore the setting section by clicking on the top-right icon and selecting “Account settings.”

You can add your social media handles, add an RSS feed, add your custom domain, and even add team members in settings. My preference is to hide the number of subscribers and add google analytics to measure growth and more.

Draft Your Newsletter

Now you are ready to draft your newsletter. On the top bar, click “create.” This will bring you to a blank page with a prewritten subject line (you can change the subject line). 

Add links and media (e.g., images, videos, tweets) by clicking on the bottom buttons. Any RSS feeds that are connected to the account will show on the right-hand side. Quickly integrate content with a click and drag.

Send or Schedule

Once you have completed your newsletter, you have the option to send or schedule. 

Tip: Rely on your analytics to identify the best time to post. 

When sending your newsletter, you can opt to share it with linked social media accounts. 

Analytics

On the top bar of Revue, you will notice a button that says “issues” click it to learn more about how your newsletter is performing. You may also receive an email with updates on performance and must-knowns, such as. 

• Open rate
• Clicks
• Unsubscribe number
• Subscriber count

Conclusion

Twitter newsletters are an excellent way to attract new subscribers and get paid! 

Tips and Frequently Asked Questions

The following are tips and frequently asked questions. 

Personalization and Fallback Values

Like most newsletters, you can personalize your message with the subscriber’s first name. If the subscriber has not entered a name, you can add a fallback value on Revue.

Preheader

The preheader is what subscribers will see before they click on the newsletter. You can easily change the preheader with Revue to include the essential keywords. Here are some tips for preheaders:

• Keep it short. Most emails will only allow 30 characters. 
• Hook. Add a question or call-to-action. 
• A/B Testing. Test your preheaders to see which performs best. 

Additional Resources

Twitter and Facebook are going to ruin newsletters, aren't they? – Newsletters give journalism a business model that doesn’t depend on a big tech platform—and readers a more calming, sustainable way to engage with the news. But now Big Tech platforms are butting in. (fastcompany.com)

The Evolving Role of News on Twitter and Facebook – Americans are more likely to get news on Twitter and Facebook than ever before. Our new study explores the similarities and differences in the role of news on these two social networks. (journalism.org)

Twitter quietly rolls out Revue newsletters shortcut on the web – TechCrunch – If you were itching to launch an email newsletter via Twitter following its acquisition of the Dutch newsletter platform Revue last month, you’d have to wait a bit longer for a fully-featured integration. But Twitter has quietly added a newsletter link to its web app — pointing users of its social … (techcrunch.com)

Twitter Acquires Revue, a Newsletter Company – The latest in a series of additions is seen as an attempt to compete with the growing popularity of outfits like Substack. (nytimes.com)

Twitter Announces Acquisition of Newsletter Platform, Revue – Twitter has acquired Revue, a service that helps anyone create and get paid for their newsletters. (socialmediatoday.com)

Twitter Revue: Email Newsletters? What You Need to Know: Social Media Examiner – Want to turn Twitter followers into email newsletter subscribers? Learn how to use Twitter Revue to create email newsletters your followers can subscribe to. (socialmediaexaminer.com)

Twitter gets into the newsletter business should Substack be worried? –
It’s been a while since Twitter did something that got everyone talking and didn’t involve the former president of the United States. On Tuesday, the social network managed to do just that when it announced that it had acquired a company called Revue, which specializes in helping journalists and … (cjr.org)

Twitter and Facebook are going to ruin newsletters, aren't they? – Newsletters give journalism a business model that doesn’t depend on a big tech platform—and readers a more calming, sustainable way to engage with the news. But now Big Tech platforms are butting in. (fastcompany.com)

Twitter acquiring newsletter publishing company Revue – The deal marks Twitter's first step into building out long-form content experiences. (axios.com)

Twitter buys into newsletters with Revue acquisition – Twitter’s latest addition pits it against Substack (theverge.com)

Twitter Acquires Newsletter Platform Revue – Twitter announced that it acquired Revue, a Dutch startup that allows users to publish and monetize email newsletters. (forbes.com)

Twitter to Buy Newsletter-Creation Service Revue – The move reflects the interest among social-media companies in providing content creators with tools to make money. (wsj.com)

Twitter acquires email newsletter company Revue – Revue lets people create both free and paid subscription newsletters. (cnet.com)

Twitter acquires newsletter platform Revue – Twitter Inc. undefined announced Tuesday that it has acquired Revue, a platform that allows people to make editorial newsletters. “Revue will accelerate our… (marketwatch.com)

Twitter announces acquisition of ‘Revue' email newsletter service – 9to5Mac – As Twitter has been expanding its operations into more areas, the company announced today the investment of Revue, a startup that offers an email service focused on newsletters. Twitter says the platform will help improve social networking for individual creators, publishers, and journalists. “Revu… (9to5mac.com)

What Are Twitter Newsletters & How Will They Work? – Twitter is getting email newsletter features. (screenrant.com)

Revue – An editorial newsletter tool for writers and publishers. – No algorithms or fighting to be seen in a news feed, just your writing in front of your subscribers, without the guesswork. (getrevue.co)

Twitter Acquires Revue – Newsletter Publishing Startup – Twitter announced newsletter publishing and monetization company, Revue. Synergy will help publishers earn more from newsletters. (searchenginejournal.com)

I am curious to know, how are you maximizing your budget and reach with email marketing?