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Income Report for July 2021: What worked, what didn’t, plans and how I made money

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Believe it or not, making money from blogging is easier than you might think. In this post, I’ll be sharing my monthly blogging income report and giving some tips on how to make your blog profitable while maintaining the integrity of what makes it unique!

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Previous recap reports

The following is a summary of last month’s objectives, tasks completed, and income from each source.

Twitter

Goal- I’ll continue to add threads to Twitter and tag people to encourage engagement. 

Update- I will continue to focus on this. 

Quora

Goal – Engage with communities on Quora.

Update – I’ve consistently engaged with Quora members. I will continue to engage. 

Pinterest

Goal – Pinterest conversions have been great! Placing greater emphasis on the platform will continue to support website sessions.

Load speed

Goal – Load speed continues to be a challenge. This month we will focus on the opportunities and diagnosis provided by Google’s PageSpeed Insights. 

Update –  Pinterest volumes have gone down significantly since the last check-in. I haven’t changed my strategy but somehow keep losing monthly views. This may be due to algorithm changes. 

Update – I checked in with Cloudways who have guided me to a couple of reports to review and implement. 

Course Waitlist 

Goal – Now that I have Acadle, I can now begin the social media marketing course waitlist. I’ll learn more about launching and waitlisting and hopefully start promoting it in the near future. 

Update – I’ve set up a landing page and a waitlist that you can sign up for. 

Want to find out how you can get more support with writing, social media and blogging? Sign up for the academy’s waitlist today.

July Income report 

Here are the two main things to keep in mind when running a business: incomes and expenses. The way these words appear on your financial statements will tell you about how healthy my company is, so it’s important for me to be aware of them. Here I am listing some examples of what they look like with Blogging Business Owners (and this can really help other people who want more information).

Expenses

The total expenses for Blogging Business Owner was $408, here is an itemized list. 

Expenses
July
Cloudways10
Frase40
Xero5
Headliner25
Shortly40
Convertion100
Subscriptions
Upwork188.13
Total408.13

Income

I am proud of our income this month, this is by far the most I’ve made on Blogging Business Owner to date!

Income
July
Survey’s20
Podcast1.32
Returns
Total21.32

Revenue

In total, I am in the negative this month and glad of a narrowing gap. 

Revenue
July
Income21.32
Expenses408.13
Total-386.81

In April I came out with about $386 in the negative. Here’s hoping that the next month will be positive. 

Top affiliate companies 

This month I signed up with more affiliates I’ve been working with. Below is a list of affiliate companies:

ConvertKit: ConvertKit supports small businesses with email marketing, e-commerce stores, and much more. I use ConvertKits free landing pages for months before starting my blog. It helped me start my email list and gave me a URL to start posting on my social media pages. 

Frase.io: This is a blogger’s best-kept secret! This website gives free trials to make comprehensive outlines for your next blog. It is definitely worth a visit and I would love to know how it’s helped your business in the comment section. 

Website Policies: This service helps me sleep at night! Having a website means having a responsibility to disclose your privacy policy with users. Website Policies helps you set up your policy privacy in minutes. I love that users can buy multiple policies such as return policy and disclosures all on the same website.  

Cloudways: This is a cloud hosting service that gives new users free trials to use their service. It is easy to scale your business and set up your website. 

IvoryMix: Stock photos, Pinterest and Instagram templates, Freebie templates, Facebook group, and tutorials all on Ivory Mix!

Grammarly: Grammarly checks your grammar as you are writing to improve readability. It is powered by a complex AI algorithm to support your writing. 

SmashBaloon: Is a plug-in for your website to displays your Instagram feed.

Tailwind: Your one stop for Pinterest marketing, promotion, and scheduling.

Shortly.AI: Is your writing assistant, with just a click of a button Shortly will generate a story and generate ideas for your story development. Whether you need support with writing blogs or story telling, Shortly is here to help.

Conversion.ai: Conversion is a copywriting tool that uses machine learning to write high converting copy. Use Conversion for sales and marketing messages in seconds.

Acadle: Acadle is the easy and smarter way to train your employees, customers, partners, and prospects. With easy-to-use features such as employee participant onboarding automation with structured content, automated customer/prospect landing pages, inbound marketing strategy & more it’s never been easier to keep all of your teams’ training needs in one place.

ReMaster Media is a professional sound mastering plug-in for digital audio and video. I’ve used the plug-in to minimize background noise, equalize volume, and add emphasis to speech. Use code: RMPROTENOFF for 10% off

Moovly allows you to create professional, dynamic videos with custom templates and animations. With over 450 downloadable templates and graphics in the library, you can generate anything from an explainer video to a promotional video for your business in no time at all!

Namecheap. Get your name out in the digital world with a domain and high-quality web hosting from Namecheap. Take some time to browse our catalog for just what you need: VPS, dedicated, shared or Site Maker. Secure your presence online today!

Chase Ink is the perfect card for those who want to earn rewards and enjoy great benefits. Earn 5% cashback on your first $25,000 spent in combined purchases each account anniversary year, 2% cashback on gas station & restaurant purchases, and 1% cashback on all of your other purchases.

 For a full list of recommendations visit the recommendations page.

Social Media Analytics

After looking at the analytics for web pages, I’ve noticed that there are 3 key things to pay attention to: conversions into more visits and traffic (which is a result of social media followership), user behavior on the site, and monetization. None of these aspects work without each other so it’s important to know when you need more help in one or two areas first before deciding if all three need improvement.

This month all of my social accounts boasted of growth!

Instagram 

I’ve steadily kept my audience. I am glad that this has stayed constant. 

Twitter 

I’m surprised to see that my Twitter followers have increased. Twitter is a huge pull for website traffic. I am happy to see that my tweets have been gaining followers and raising awareness.

LinkedIn 

The growth of BBO’s account is tremendous. This may be due to posting articles. 

Reddit 

Reddit, is growing too, which is surprising given the contrast of platform-native content and mine. 

Quora

I am happy to be on Quora it’s produced a lot of positive results to my account. 

Pinterest 

Pinterest has really declined in monthly views. I think there may be an algorithm change but overall, fewer people go on the platform during the summertime. 

TikTok

TikTok has grown too, I am always surprised at how this account grows due to the contrast in content. 

Youtube

I’ve grown on this platform, too. This is great since a lot more people are listening from Youtube than in Anchor. 

Podcast Analytics

The podcast has grown in listens and in income which is awesome. Of course, it’s been difficult to reach the 2nd month’s success but that may just be an outlier. 

WordPress Analytics

I use WordPress (WP) for the BBO website. The following is a recap of April’s analytics. 

WordPress
Month 1Month 2Month 3Month 4Month 5
Pageviews119223372180101
Sessions1421011277548
Bounce Rate (percentage)625259.8450.6745.83
Time-on-site (minutes)21.21.513.011.2
Users3970694932

In total, the site was impacted by the easing COVID restrictions. Fewer people have visited the site but there have been more page views per session. 

Sessions and Pageviews

There has been a significant drop in monthly sessions and pageviews, which is expected based on the summertime. 

WordPress
Month 1Month 2Month 3Month 4Month 5
Pageviews119223372180101
Sessions1421011277548

Bounce Rate 

The bounce rate continues to drop which is AMAZING!

WordPress
Month 1Month 2Month 3Month 4Month 5
Bounce Rate (percentage)625259.8450.6745.83

Top Pages 

Apart from the homepage being the most popular page. The second best page is the Income Reports Archives which has all of the income reports listed. In third place is tied by quite a few pages, I’ll list them below:

Time-on-Site 

The total time on site has dropped but that’s normal for summer. 

WordPress
Month 1Month 2Month 3Month 4Month 5
Time-on-site (minutes)21.21.513.011.2

Traffic Sources

The traffic sources have shifted to be dominantly direct traffic, which is great!

With more traffic coming in organically, a diminished amount of traffic from social media is expected. 

Substack Newsletter

The number of subscribers and views has stayed steady. 

I am focused on keeping a steady schedule.

What worked 

In reflection of this month’s wins here is a summary. 

Steady schedule

I’ve been consistent with different platforms publishing on a regular schedule. This is a huge win!

What failed 

Traffic

Overall traffic went down, which is expected but still hurts to see. 

What I’ll be working on next month 

Now that I reviewed this month’s wins and grows. Here is a list of my focus for the next month.

Consistency and doubling content

Starting mid-August I’ll be producing double the amount of content. This is going to be quite the pull taking into account that people are back to work (including myself) and keeping track of double the volume is a huge undertaking. 

Future plans for my blogging business 

Here are plans for the business.

Course Creation

I am struggling to get the course put together. With less time it’s just something I need to prioritize. I dedicated a day to creating a landing page and waitlist– if you are interested in learning more visit the landing page and sign up for the waitlist. 

Tips to Become a Blogger 

After one more month of blogging, here are some blogging tips.

Breathe

Always prioritize yourself, do what you can, and a little each day makes a big difference at the end. 

Recap 

I hope you found my blogging income report to be informative. If you have any questions or comments, please feel free to leave them in the comment section below. I’m happy to give my best answer(s).

Thanks for reading.

💛Ana

TODO

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