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If you want to build lasting connections with your customers, then email marketing is one of the best strategies for doing so. The following 5 tips are some important things to remember when creating an email campaign.
Email marketing is a powerful tool for engaging with your audience and driving conversions. It’s also an essential component of any online business strategy.
In this blog post, I’ll share 5 tips to help you create a captivating and engaging email marketing campaign that will get results!
I have to admit, I was really struggling with my email marketing campaigns. The truth is that it’s not easy to keep up with all the latest trends and know what works best for your audience. And since there are so many different types of people in my target demographic, I just felt like throwing up my hands! But then one day at a coffee shop when chatting about this issue with an acquaintance, he said something that made me feel better immediately: “If you’re into being vulnerable—and you’ve got time on your hands—set out a new campaign every week.” It was as if he had known exactly what had been going through my head!
So I took his advice and set out a new campaign every week. I set myself a deadline for Monday, and I had to finish it by Sunday evening. Since this was my first time doing anything like this, I didn’t know what the results would be—except that people seemed more engaged with me on social media after just one week!
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Email marketing is one of the most effective methods for building connections and relationships with customers. It’s important to remember that email campaigns are not about selling products, but rather creating an emotional connection between your company and your customer. The following 5 tips will help you create a captivating and engaging email marketing campaign.
- 5 Tips to Create a Captivating and Engaging Email Marketing Campaign
- Tips and Frequently Asked Questions
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5 Tips to Create a Captivating and Engaging Email Marketing Campaign
The impact of email marketing is undeniable. Research has shown email to be the most effective way for brands to build relationships with customers, with a whopping 92% of consumers who have made a purchase in the past six months reporting that they are more likely to buy from an email list than from any other form of advertising.
However, there is some downtime when it comes to using this powerful tool. In fact, there’s been so much downtime that marketers were starting to lose faith in its power altogether!
Thankfully though, recent research shows that creative campaigns can help bring people back into the fold and make their emails worth opening again!
Offer value in every email
Your emails should provide information that is relevant to your customer or offer valuable content like how-to videos. Your customer should feel like your email is offering them something of value. There are endless ways to offer value to your audience, and the key is to find out what would be of interest to them.
Tips on offering value in every email
- Provide customer service information and offer your audience the opportunity to contact you when they have questions.
- Offer exclusive discounts or benefits on a specific day so that your customers know not to miss out on these offers
- Leverage social media for big times of the year like holidays or important events and share information with your audience on how they can get involved
- Offer your audience access to your expertise by publishing blogs or tips on how to use your product
- Send out an e-book and let your customers know that you’ve included their name in the acknowledgments
- Be genuine
Your customers can sense when something is being pushed on them, and they will tune out if you are not authentic. Your emails should be personal and not just have a general feel to it.
Send more personal emails
Consistently send targeted, personalized messages to your subscribers based on what they have clicked on in previous communications with you. Customers are much more likely to trust an email marketing campaign that seems personal or targets their interests. Be sure that your email campaigns are consistent.
Make it mobile-friendly
In order to stay up-to-date with the latest trends, it’s important to make your email marketing campaign mobile-friendly. In fact, 80% of all emails will be opened on a mobile device by 2022. The higher percentage of traffic from smartphones, the more important it is to make sure your marketing emails are viewable in that format.
Include a call-to-action
Include a call-to-action at the bottom of every email you send. Make it interesting, so they will be excited to sign up!
A call to action is the last part of your email that tells the reader what you want them to do. This can be as simple as a buyer’s guide, or it can be more complex. For example, you might have a section where you encourage them to submit their details for a personalized offer by clicking on a link to do so. A call to action is a critical tool in an email marketer’s arsenal.
There are two different types of calls to action: the first is used to drive traffic towards your website, and the second has a more immediate effect. Choosing which type of CTA you want really depends on what you are using your email marketing for.
Optimize your frequency
Send out emails regularly but not too often – once per week is good for most businesses. Do some research to see what your audience is used to seeing and set a schedule that fits your audience’s needs. Ideally, you should only send emails to customers who have signed up for your mailing list. Scheduling is only one part of the equation. You also need to create the right message and offer for your audience.
The secrets of email marketing success
The best email marketing campaigns are ones that offer value to the customer and make it easy for them to engage. Make your emails mobile-friendly, include a call-to-action, optimize frequency, send more personal messages or use visuals instead of text whenever possible. You should also be sure to provide something in every email you send whether that’s an exclusive tip as well as free content like how-tos or white papers on your industry-related topics.
Tips and Frequently Asked Questions
The following are tips and frequently asked questions.
How to send personalized holiday emails?
1. Personalize the email with “Holidays “, “Season’s GREETINGS” or a word of your choosing in the subject line and greeting.
2. Begin with a positive update about your life since last year (i.e., from “Dear Dad, Last Christmas I had just finished my first semester at college.” to “Hi Dad! Hope you’re going into this holiday season refreshed.”)
3. Add any items that relate to the person receiving the email (e.g., photos, links, memories) and make sure they are shared beyond just in sending one individual an attachment in an email (i.e., include them on Facebook, Instagram, Twitter)
4.) Be genuine and heartfelt. You don’t need to be overly sentimental, but you can say something like “Happy Holidays.”
How to approach the holiday season in email marketing?
Tips on how to approach email marketing during the holidays are:
- Do this is to use your professional contacts’ addresses from work, LinkedIn, or Facebook.
- Include a personal message in the subject line, such as “I hope you’re enjoying the holidays”, rather than just sending them to form letters.
- Download last year’s holiday cards on Creative Market for free too. These are perfect for sending to clients and customers.
- Include a personal message in the subject line, such as “I hope you’re enjoying the holidays”, rather than just sending them to form letters.”
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Email campaigns don’t have to be intimidating or difficult, as long as you follow these tips and stay innovative with the latest trends. Optimize your frequency by sending out emails regularly but not too often – once per week is good for most businesses. Do some research to see what your audience is used to seeing and set a schedule that fits your audience’s needs. Ideally, you should only send emails to customers who have signed up for your mailing list. Scheduling is only one part of the equation; You also need to create the right message and offer for your audience (which type of CTA depends on what you are using it for).