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5 Ways To Build Your Personal Brand Online


Learn how to build your personal brand online. This is a guide for content creators that want to promote themselves and their work. It covers blogging, social media, and marketing yourself in the right way so you can become successful without stepping on others along the way!

I’m a blogger. I’ve been blogging for about 6 months now and it’s one of the most fulfilling things that I do in my life. It started off as just a hobby but soon became something much more important than just a pastime. It gave me this great sense of accomplishment every time I posted, because not only was I promoting myself but also sharing positive vibes with our followers. 

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Personal branding is a business strategy that requires you to create an identity and market it. The business world has seen the benefits of personal branding, but more people are trying to do this for themselves on the internet in recent years. There are many different ways to build your online persona, but there’s no correct way because everyone has a different idea about what will work best for them. In this post, we’ll look at some popular strategies and help you make up your mind about which one will be best for you!


Defining a Personal Brand

Personal branding is one of the most important aspects for content creators and marketers. It’s a way to define who you are, what your message is, and how you want to be perceived in the digital world. It’s more than just creating a social media profile or a resume on LinkedIn.

Personal branding is how you want to be perceived. It’s how others perceive you in your own life and through your work. Creating your personal brand as an artist, gamer, blogger, or entrepreneur can help define your place in the world and what you’re trying to achieve.

It’s often said that whatever you focus on, you will experience more of. That’s why it’s vital to define and understand your personal brand online. If you do it right, it can help pave the way to future opportunities. Your brand is how others will remember you, from the first time they read your name to later when they recognize your achievements.

 The Role of a Personal Brand

The beauty of building up a personal brand online is that it’s easier than ever to start one from scratch today. You don’t need to be a seasoned marketer to build a personal brand. You just need to understand who you are, what you have to offer, and how people can find you or get in touch with you.

Some of the most successful content creators on the web such as Buzzfeed, Mashable, and Hubspot have built up their personal brands through high quality content. They’ve become household names because they understand that their audience wants entertainment or value from them. They’ve learned how to connect with other people online and keep in touch with the audience they’re building. They know that by building a brand over time they have more opportunities available to them (speaking engagements, partnerships). They know that they can finally quit their day jobs and focus on creating content.

How to Get Started Building a Personal Brand

It may seem daunting to build a personal brand online. With all the new people out there trying to get their names out there, it can seem overwhelming. But you need to remember that you’re not alone! There are plenty of people reaching out and connecting with others like never before. By forming relationships with other bloggers, podcasters and companies online, you build up your audience base much faster than before. 

Here are some tips for getting started building your personal brand:

1 . Find Your Niche 

The key to building a solid personal brand is focusing on your niche. You should pick a topic that you’re passionate about. Some people choose to focus on just one niche (like health and fitness) while others choose to focus on a broader idea like making money (affiliate marketers).

2 . Create Content to Reach Your Audience 

You don’t have to be a great writer to build up your personal brand. The best bloggers out there are just journalists at heart. They write about what’s interesting and relevant. You can use sites like Medium where you can focus on the value in your content instead of worrying about grammar mistakes or writing the perfect headline. Since only 5% of people read past the headline, you’ll want one that grabs their attention of course!

3 . Keep in Touch with Your Audience 

The best way to build a personal brand is to interact with your audience as much as possible. You can let them know when you publish new content. You can ask them questions and answer their comments. You can even start a hashtag on Twitter that’s related to your niche and start a conversation right away!

4 . Build Your Own Mailing List 

You don’t need much of an email list to succeed as a content creator online (other than sending out once or twice a week). Your audience will come in through social media platforms like Facebook, Instagram, Pinterest, Twitter, YouTube etc. Building your own email list is a good way to stay in contact with your fans and get them to sign up with you so they can stay updated with the latest content.

5 . Do Not Give Up 

The best strategy for building a personal brand is to just keep going! A lot of people try for months or years and then just quit because they think they can’t build it up that way. But if you put in the effort, the rewards will come. You’ll see how much energy you put into something (like blogging) and it’ll pay off for years to come.

How To Build A Personal Brand

5 ways you can build a personal brand online

1. Social Media

I’d like to start with Facebook because it’s the easiest and most versatile of the social media platforms. You don’t need to create a personal account or feed, just a page for others to connect with your content. Once you’re on there, you can upload pictures and create new posts. This is the perfect place to put your logo, website link, and tagline.

On Twitter, you can create a Twitter profile with a Bio/Profile that is a good way to describe your work and brand. Then, you can tweet thought-provoking things about your industry or educational material to help others in your field. You can also engage others by starting conversations in a professional and respectful manner.

On Instagram, you can create an account and upload pictures to highlight your work or brand. You can even post short videos with a very specific message that relates to your brand. For example, if you are a freelance writer, you could show short clips of how you write articles and what tools you use for research. These videos could be used to teach others how they can do the same thing!

2. Blogging

Blogging is the best way to show others who you are and what you stand for. Even if you’re an entrepreneur, blogger, or online marketer, it’s important to put your thoughts and opinions out there in writing. In addition to being a platform for others to discuss your work, blogging is a good tool for building a brand. When others see your name linked with quality content it will carry trust that they can go back and read your entire blog later.

Think of how many times people want to link their website with a certain company when talking about someone’s business on Facebook. Instead of just linking the company’s website, they link the person’s name and blog. Even if you have a small following or a new blog, this can be one of your best marketing tools.

3. Create a Training Course

If you are an entrepreneur, digital marketer, content creator, freelancer or creative professional of any kind, consider creating your own training course to sell online. These are helpful for beginners in your field because they allow them to get started faster than learning on their own. You can also use these courses to teach others how to do things that you do well so you can make money from multiple sources (affiliate marketing).

You can create a high quality training course and sell it on almost every major online store. You can offer free videos and give them away for people who complete the course to access premium content. As long as you have high quality information inside your course, you’ll be able to sell it and make money when others use what you’ve taught them. These are a great way to reach other people in your industry and build up a following through word of mouth marketing.

4. Build Profiles On Social Media Platforms

Many pro-gamers, artists, musicians, writers, bloggers, etc., are often seen as experts in their field because they have so much experience with their craft that they want to share for free with others. You can post your valuable content in a library on your Facebook Page and show people what you know. The key is to create multiple versions of your page and interact with others as often as possible.

By creating a personal brand online, you will be seen as an expert in your field because you have built up a following over time. By building a fan base, you can build more trust when you share your thoughts with others online through Twitter or LinkedIn. Best of all, these are all free tools that everyone should use!

5. Create a High-Quality Blog Website & E-Commerce Storefronts

If you’re pro-gaming or blogging, consider building blog websites that showcase the best content for your audience. Your website can contain high-quality images, videos, and links to other relevant content. This is a great way to build credibility in your field.

When you set up a blog website for others to view, you can use it as an online storefront. This drives traffic back to your blog site and shows people that you have something they need. You can even create a free membership area where people who want more information or access get a discount code that lets them access the premium content. You’ll always be able to sell items on this storefront if they don’t want the free membership!

Using these 5 tools will help you build your personal brand online and establish yourself as an authority in your industry or niche. With these strategies, you can build a personal brand online that leads to more meaningful and valuable opportunities!

Branding strategies

You’re in the business of creating content. You might be an artist, photographer, or blogger. Maybe you even create videos for a living. And while it’s important to remember that your content should serve as the final product and not just a means to advertise your brand, there are several ways that you can improve how people see your work by incorporating branding techniques into what you do. Whether it’s through color schemes or logos, these little tricks will help make sure that when people see your name they’ll think of all the hard work and dedication you put into each piece of art.

Ways To Build Your Personal Brand

A brand is more than just an image. It’s who you are, what you offer, and how people feel about your company. Personal branding is when a person does all they can to make their personal life match the company that they represent so that customers want to do business with them because of both the product or service as well as for who they are as a person. There are many ways to build your personal brand and this blog post will outline five easy steps that you can take to start building your own today! 

Visual brand identity

A visual identity for your brand can help you develop a look that customers will want to associate with your company. It allows the user to ‘see’ what you are offering and how you’re different from other companies who are trying to sell their product or service. This ‘identity’ can then be used on all of your social media pages, business cards, marketing materials and even in search engine results. Providing customers with a clear personal brand image will inspire them to trust and invest in your business because they can easily visualize themselves doing business with you .

Expanding the role of brands

Brands are more than simply a logo. They can incorporate many different aspects of your business into their branding and help customers visualize your company. Think of it as a marketing plan that incorporates all aspects of your business to help make it easier for customers to build trust in you and choose to do business with you.

Using videos

Videos are an effective way to showcase what your company does and how it helps people. Allowing customers to see your company on film if they’re unsure about the quality of service or product they’ll receive will allow them make an informed decision about whether or not they want to do business with you .

Social media

Social media can be the bridge between your business and customers. These days, everyone uses social media to connect with other people and companies on a daily basis. Using social media to build trust and help customers decide whether or not they want to do business with you is a great way to expand the role of the brand.

Using Photos As A Branding Tool

You don’t have to use a company logo as your brand. Even something as simple as a photo of yourself holding an item of your company’s can work in some cases. Displaying your work in photos helps people visualize what your business looks like, making them more creative about how they will remember it.

Multiproduct branding strategy

Using your personal brand to sell multiple products or services on a single website is a good way to utilize your branding. It allows you to develop multiple sources of income through one medium instead of having to create completely different brands for each product or service that you offer .

Every business needs marketing strategies; however, it’s important that businesses also market their employees. Promoting an employee’s personal brand through social media, blogs, and LinkedIn can help boost the employee’s career and the company image in the eyes of current customers as well as potential new hires .

A business’s branding strategy will determine how they want to establish themselves among other businesses. Different companies choose to be more personal or more professional in their branding; however, few businesses are able to combine both aspects of branding and make it a successful strategy. One way for businesses to promote themselves in a professional and personal manner is through an employee’s brand.

Private branding strategy

Private branding is a strategy that combines the idea of branding and employee branding. This type of strategy mixes a business’s identity with its employees’ personal brand, creating social media sites for each. This allows employees to develop their unique persona through content they produce as well as the methods they use to promote themselves, benefiting both the company’s image and the private brand of the individual .

Public branding strategy

Publicizing an employee’s private brand in a public setting can greatly increase his or her job performance. Public branding allows individuals to develop their own personal brands through content they produce, allowing them to create PR and marketing campaigns while also gaining recognition from other companies .

Mixed branding strategy

Mixed branding is a strategy that allows a business to develop multiple brands for their company and employees. For example, a company may choose to develop a separate brand for each employee to showcase his or her personal brand image. This allows businesses to strategically market their employees’ personal brands and increase the quality of their employer’s image. The strategy of online branding refers to the process of developing a company’s digital marketing and web presence. 

Three different ways that businesses choose to use the internet as a way to market their product or service

  • The first is known as individual branding, where an employee creates their own personal brand and uses it to help develop their career through things such as social media and blogging. 
  • Another strategy refers to business-to-business (B2B), where a company’s website is designed similarly to other businesses in order to establish trust within the business community. This is known as public branding. 
  • The last strategy refers to business-to-consumer (B2C), where a company’s website is designed specifically for customers to see and decide whether or not they want to do business with a particular business. This is the fastest-growing way that businesses use the internet; however, it can also be the most expensive.

Brands to watch

The brands below are just a few of the newest and most innovative companies in the industry. They are all doing things differently, which is why they’re worth your attention. From their unique business models to their novel approaches to customer service, these brands stand out from the pack. Over the years, several companies have adopted certain brands to increase their employee’s personal brand image in a positive manner. 

Attitude branding and iconic brands

It’s a fact that attitude branding can be done on anyone. So, if you’re looking for ways to brand your company or yourself as an individual, here are some tips and tricks to consider. 

  • Make sure your logo is clear and concise with one focal point   
  • Keep it simple by using only two fonts in your design (one for the main text and one for headings)  
  • Use color strategically so that colors don’t compete with each other but instead enhance each other while still maintaining brand consistency.

Analyzing the Red Bull Brand

One company that is known for doing this is Red Bull, who has branded its employees around the world as a way to promote and market their company. Using the slogan “RedBull gives you wings,” Red Bull has managed to create an identity with its employees across the globe. The brand they’ve created is one that encourages each employee to break out of their shell by spreading their wings and trying something new.

Analyzing the Google brand

Another company who uses the branding strategy is Google, whose corporate mission statement includes promoting innovation and teamwork among all of its employees and teams . Google uses this strategy as a way to create a positive environment for their employees, with the hopes that they will continue to support the company after they have left. This company is seen as one of the most valuable brands in the world, which can be partially attributed to their creative and innovative corporate culture. 

Analyzing the Cisco Brand

Another company that has adopted the strategy of employee branding is Cisco Systems, as Cisco has developed a team-oriented culture through its websites . To express their corporate values and ethics, Cisco has branded their employees on various platforms with messages such as “do the right thing” and “cisco celebrates innovation.” 

As result of this strategy, Cisco attracts many talented individuals who have an interest in learning new things. This allows Cisco to grow at a tremendous rate because creative minds are attracted to companies that values them and promotes their success .

Social media brands

I’m sure you’ve heard about the recent social media changes, and if you’re like most people, it’s had a big impact on your content. But what are these changes exactly? And how can they help you? The best way to start is by asking yourself: What do I want my social media brand to stand for? Every person has their own answer, but here are some of the common themes  – authenticity, creativity, personality. Social Media Brands will allow you to establish a stronger sense of identity for your business or personal brand that resonates with potential customers!

Now that you know a little more about the social media brands, it’s important to know what they are. Social Media Brands is the best way to highlight the elements of your business that are most important to you and your customers. 

The process includes four simple steps: Define, Select, Publish & Engage

Social Media Branding is made up of four main parts 

1) Create a concept artistically and strategically with a branding designer 

2) Have content published on various platforms 

3) Use multiple platforms 

4) Establish Brand Credibility & Awareness.

The process of developing a person’s brand is in large part dependent on two key factors: existing networks and personal information. Once the person has hired a professional brand consultant, they’ll begin looking at the client’s current social media accounts to see whether they’re capable of reigniting any enthusiasm for their brand. By analyzing the current accounts and seeing where potential clients’ interest lies, it will be much easier for experienced consultants to analyse content. 

Individual and organizational brands

Corporate and individual brands both work towards creating a similar goal: to communicate their values and identity to others . The difference between corporate and individual branding lies in the audience they are trying to reach. Corporate brands try to appeal to many different groups of people while individual brands try to appeal only one single group of people . In order for an organization or an individual to create a successful brand, they must be able to define who they are and what they represent.

Individual Brands

An individual brand creates a personal meaning for its users. A strong individual brand is said to have the following qualities: 

“A strong personal brand can be summed up with these five characteristics: meaning, motivation, market preference, momentum and meaning.” The first characteristic of a strong personal brand is meaning. Meaning refers to the user’s desire to associate himself or herself with a particular product or idea. The next characteristic is motivation. “Motivation is based on your strengths and passions. Your motivation should be geared toward something that you love and enjoy”. Next comes market preference. Market preference refers to taking risk while trying new things . Lastly comes momentum. Momentum refers to being able to constantly push yourself towards your goals .

Personal branding is defined as a business practice that encompasses two separate yet interrelated strategic directions: personal branding for the individual, and/or company branding for the organization. This may encompass a wide variety of activities ranging from publicly showcasing an individual’s accomplishments in his or her professional life to promoting visions and goals of the organization in order to enhance its competitive position.

James V. Poulson, PhD, noted that “personal brands are not so much about your name on a building or your title next to your name on paper.” It is more about “how you present yourself to others” and “your self-development process. It is about your communication, your image, whether people will readily identify what you stand for and how they can get involved in what you are doing.”

Amy Wrzesniewski, CMCB, noted that “personal brands are more likely to develop as a result of an individual’s input and input from others. More than just regurgitating some information provided by others about oneself, it is an outcome of the individual’s personal experience.”

Personal brands can be used by companies in a variety of ways. Taking the time to develop a brand strategy can help companies increase their profits and market share in many different ways. One way that corporate branding has been proven to increase profits is through the ability to personalize products.

Organizational Brands

Corporate brands create a solid message. A strong corporate brand is said to have the following qualities: 

“A consistent message, a compelling promise and a clear image. The consistency of the message is just one of the reasons why Apple has been so successful in the last decade. The message is not just consistent, it’s also fresh and honest.” 

Corporate brands try to appeal to different audiences through their marketing plans . They try to appeal to a wide variety of people with their messages through television advertisements and other forms of mass media . This helps them create an image that will draw in potential consumers . 

Organizational brand is based on a set of core values which define who they are. The core values should be practiced in everything they do and they should be shared with their customers . The core values of an organization will help create its organizational culture . Organisations work to develop the right brand because it helps to assure that people are doing what they are meant to do in that organisation. 

Most people underestimate the importance of developing a good corporate reputation in order to establish its image in the market place . Human beings are social creatures. We need to appeal to people’s values and beliefs, which is what corporations seek to achieve through their brand . It is said that you can’t keep a good reputation if you don’t have one.

Organisations have become increasingly aware of the power of branding and how it can benefit their business . Brands are an important part of business , as they allow companies to communicate with the public. Branding helps people distinguish between products or services they use from competitors because brands are usually associated with certain characteristics or feelings . In order for companies to establish a strong brand identity, they must ensure that the brand is consistent and recognisable across different media platforms.

In recent times, corporations have been analysed and critiqued to a greater extent than ever before . A study by the University of St. Gallen in Switzerland found that there is great potential for companies to be sued if their brand is associated with anti-social behaviour. The study found that human feelings on corporate brands was entirely based on associations with particular companies, which has led to the media actively studying and critiquing corporate brands.

Brand value can be defined as the total perception of a company or products users at any particular point in time. The perception of a brand by its users occur as long as there is consistency between the brand and the product or services . The brand value can be thought of as the total market capitalisation of a brand, including the value of all its shares or stocks. The brand value is determined by the ability of the company to maintain its reputation. The brand value can also be thought of as the intangible assets a company is willing to sell for a certain price in stocks and shares.

A corporate brand is an organisation’s identity and personality that it aims to communicate to its customers, stakeholders, investors and employees . Corporate brands work to identify what a company is trying to achieve through developing their strategies and plans with this in mind . A corporate brand will help companies both small and large determine what they stand for in order to make it clearer who their target market is.

Tips and Frequently Asked Questions

If you’re starting to build your personal brand, you might still be lost in the process of it all. You may still have many questions and be confused about what to do, but hey, the answer to them might be here. Take a look at some of the frequently asked questions and tips regarding personal branding. 

How do personal brands make money?

Companies that have developed a strong personal brand can use it in many different ways. By actively involving their customers in the creation of their brand, companies can get customers involved in the process of selecting their products and services. This helps them to build relationships with potential customers.
There are many different ways that companies can promote their brands to attract new customers and retain old ones. One way is to create a website for customers to be able to see a variety of options. An example of this would be when you go on Facebook and have a profile page where you can post pictures on your walls, post comments, leave messages, rate your friends based on how you view them, etc. The goal is to promote your business and allow customers to be able to connect with you in a personal way that makes them want to come back. Another example of this is when companies create their own Twitter accounts so that people can find out more about who they are and what services they provide. A simple thing like having your company name or logo on the bottom of your email can be very effective in not only attracting new customers but also in keeping old customers coming back. You don’t have to be overly flashy or over the top, just make sure that whatever you do is interesting enough for people to feel interested.

How do I create my own personal brand?

One of the main parts of personal branding is your brand identity. This can be defined as “Your personality, associations and general reputation in the minds of others.” Creating a strong brand identity can help customers form a personal connection with you.
Many people feel that creating a personal brand is difficult. Some believe that it is to “create” a name for yourself. However, many experts believe that you just need to focus on “your purpose and goals” and let them take care of themselves.

How do I brand my online business?

While creating a personal brand isn’t difficult, it is important. It is important to develop a clear message that your customers can understand and follow. A strong brand will allow you to focus on the things that are most important in order for you and your company to succeed.
Creating a personal brand does not have to be time-consuming or difficult. There are many different places on the web that you can go to help create your own personal brand. You just have to know where to look for them and how they all work together.

How do you build a brand for your business?

In order to build a strong personal brand, it is important that you have a plan in place. Having a plan will help you to establish yourself as an expert in your field and make sure that people take notice of what you have to offer them.
Once you have a plan in place, there are many ways that you can learn how to market your business. Getting the word out about what your company has to offer is the most important part of building a personal brand for your business. There are many different resources available for businesses to get information such as: news releases, networking events, training programs and many more.

Can a person become a brand? Is it safe to brand yourself?

Personal branding has been around for many years now. Some people believe that it is a form of self-promotion and that it is not ethical to brand yourself or your business. However, quite a lot of experts feel that branding yourself and your business is highly important if you want to be successful in today’s competitive market.

Canadian author David Woodruff, PhD, noted that “brands think of themselves as people, brands talk in the first person, brands are self-aware. They can be egotistical, but recognize that they are not above criticism, they have to work hard to earn their reputation and aren’t infallible.”

Marketer Charles Handy, PhD noted that “Your personal brand is the part of you that influences your business. It’s the part of you that makes a difference between you and an ordinary person or some other person who has a weaker brand.” He also stated that “If everybody who had an opinion about brands said what they really thought about personal branding, it would be very different. One of the great things about personal branding is trying to understand your own personality so you can think differently and act like somebody else.

How do I start a lifestyle brand?

One of the first steps in building your personal brand is finding out what kind of personality you have. After you have identified this personality, you can begin to start developing the message that will help attract new customers and retain old ones.

Once you have determined what type of person you are, there are many ways that you can start a lifestyle brand. For example, blogging is a great way to tell your story and help people learn more about who you are and what type of services or products that you provide. There are also many other ways to advertise your business such as: Facebook pages, Twitter profiles and videos. You can also use social media such as: LinkedIn Groups and Google+ circles to promote yourself as well. 

What is a good personal brand statement?

There are many different ways that you can use to create a personal brand. However, the key is to be honest about how you want people to view your brand. A good example would be when Nike released their “Just Do it” slogan. The slogan created a strong identity for the company because it represented what Nike stood for. The slogan became so popular that Nike was even adapted into other aspects of life such as: movies, television and games. This demonstrates how powerful personal branding is when done correctly and effectively.

Personal branding is more than just marketing yourself or your business on social networks and having profiles on websites like Facebook or Twitter.

How do I start a luxury brand?

In order to build a luxury brand, it is important to identify your brand identity. You should also be able to communicate your brand message easily and effectively. It is also important that you stay on top of the latest trends that are in your industry and make sure that you provide the best products and services possible for your customers.

How can I create my own product?

Many people feel that it is difficult to create a new product or service completely from scratch. However, there are many ways that you can create something completely from scratch and still come up with something that customers will want to buy. For example, if you have an idea for a new type of service or product, you may be able to use something like: Amazon Web Services (AWS) to launch your new product or service and start the conversation with people. You could also use Google AdWords in order to pay for the ad space on Google and get your product seen by all of the right people. You can also use services like: AirBnB in order to rent out a room in your own home or even a whole house. This way, you can create your own product and start the conversation with people on social media as well.
One of the main things that you have to remember before creating a new product or service is that it is extremely important to check to see if you are doing something that is protected by copyright laws or patent laws. It is also important that you have enough money to be able to fund your idea for material and marketing purposes.

How do I brand my name?

Branding your name is an important part of building a personal brand. Not only does it help you to stand out from the rest of the competition but it also helps to establish you as an expert in your field.

By branding your name, you are immediately making people think of who you are and what type of services or products that you have to offer. So, once they know who you are, they will be more inclined to purchase from or refer other people to your company. It is also a good idea if use this branding on business cards, event marketing materials and even stationery so that people will always associate your name with your company whenever they see it.

How can I use lifestyle branding to my advantage?

mportant to remember that some brands are more successful than others because they have created a strong identity for themselves. For example, Starbucks has become one of the most successful coffee shops in the world because it has created a strong identity through its “come as you are” advertising campaigns. By using this type of advertising, Starbucks was able to establish itself as a place where people go when they want something new and different.

What is an integrated marketing campaign?

personal brand. The idea behind this type of advertising campaign is that each individual part of the campaign works together to build your image and create awareness for your product or service. So if you are working on creating your own personal brand and want to create an effective marketing campaign, it is important to consider using an integrated marketing campaign.

Why Do You Really Need a Personal Brand?

There are many different reasons that you may need to develop your personal brand. Despite what you may believe, having a strong personal brand is essential if you want to build your business and grow it. Not only will building a personal brand help you to stand out from the rest of the competitors but it will also help you manage your company and stay on top of the latest industry trends.

For example, if you want to create stronger relationships with your customers and employees, then it is important that they know who you are and what type of services or products that you provide. People always prefer to do business with people that they know personally because they feel more comfortable with them. However, even if you are just starting out and don’t have that many customers yet, it is still important that you have a strong personal brand to help you get started. In the future, it will be much easier for people to get in touch with you and buy from your company if they think of you as an expert or expert in your field. This is especially true if you are offering new services or products that people may have never seen before.

A strong personal brand also makes it easier for people to refer other people to your company as well. For example, let’s say that your friend is on Facebook or Twitter and she sees something that piques her interest. She thinks that you may enjoy it so she posts it on her wall.

She can then refer you to her friends and if they also like the company that she is talking about, then they are more likely to follow them and buy from them as well. This type of marketing is known as viral marketing and it can be used to help you stand out from all of the other companies in your industry and get more customers in the long run.

Additional Resources 

5 Ways to Build a Strong Personal Brand – What is a personal brand? To me, there are two types of brand – a personal brand and a business brand. A personal brand is connected to an individual. It’s when you can clearly put a face to a business and you build a connection with the person behind the business. Good examples of those […] (

5 Ways To Build A Powerful Personal Brand – What do you want your brand to say about you? (

5 Ways to Build Your Personal Brand – Aug 1, 2016 ... Next, customize your LinkedIn URL and share it everywhere. For personal branding, attach everything on the web to your full name, and climb as … (

5 Steps to Build Your Personal Brand – It doesn’t matter how small you start so long as you are your authentic self. (

5 Ways to Grow Your Personal Brand in One Week – Small Business Trends – Do you want to grow your name and your business online? If so, you need to build your personal brand first. Start thinking of your name — and yourself — as a brand and everything else will fall (

How to Build a Personal Brand (and Why You Need One) – People want to do business with other people, not with companies. Putting a strong personal brand on the frontline of your sales process can dramatically improve conversion rates. (

5 Ways To Build Your Personal Brand With Networking Inspiring Interns Blog – Having a successful career isn’t just about doing well in your job or knowing the market inside-out. In order to reach the next level, you have to build a brand. (

5 Ways to Build a Personal Brand – And Put it Into Action – Once you have an idea of what you want your personal brand to be, how do you actually put it all into action? Here are some tips. (

5 Ways to Build Your Personal Brand on Twitter – Your Twitter profile is like your online business card – brand it accordingly, from your header photo to your hashtags, for maximum personal branding power. (

5 Ways to Make Your Online Personal Brand Work for You – Have you googled yourself lately? What photos or updates have you shared recently on Instagram or Facebook? Any information you post online… (

10 Steps to Building Your Personal Brand on Social Media – 10 Steps to Building Your Personal Brand on Social Media page of DMI, the global certification standard in digital marketing education. (

5 Ways to Build your Personal Brand & Make More Money – No matter what type of career you’ve chosen, you can always move up the ladder. Here’s 8 ways to build your personal brand and make more money. (


The internet is a great place to build your personal brand. With the right strategies, you can create an online presence that reflects who you are and what you stand for in just about any industry. Building a personal brand takes time. It’s not an overnight success, but if you are consistent with your efforts and don’t give up, it will happen for you! 


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